Tier 11

🔍 Ready to go beyond ROAS? At Tier 11, we focus on Media Efficiency Ratio (MER) – the metric that shows the true value of your marketing efforts by tracking every dollar in and out. 📈 With MER, we help brands see the full impact of their spend and scale strategically, not just for short-term wins. Curious to see how a holistic approach to metrics can drive smarter growth for your business? Download our MERs guide today: https://lnkd.in/g26jUxsf 🚀 #MarketingEfficiency #Tier11 #BeyondROAS #GrowthStrategy #MarketingInnovation

Why does measuring in-app ROAS suck, and why do so many marketing agencies not freaking get it? They measure the wrong thing to make THEMSELVES look good so they don’t lose the client...but they do it at the expense of YOUR business. *Full disclosure: we were guilty of it too… because we didn’t know any better* No more. In the past year, we have completely transformed - painfully turning away millions in revenue (that ain’t a ‘humble brag’ bro marketers) - to make this monumental shift towards true Client Centricity. One of the first steps in this transformation was adding John Moran, the world's best Traffic Strategist, to the Tier 11 team. Then, adding Lauren Schwartz and her amazing team at The Loft 325 the premier creative agency on the planet, was next. Our #1 mission is to transform this broken industry while help purpose-driven businesses achieve their vision - with 100% transparency. Yeah, I can hear the chorus of naysayers: b@##$!%, hyperbole, whatever…I don't care. What I DO care about is helping our clients achieve their vision. And we are doing it through Metrics That Matter & Growth That Scales. Here’s just a hint of what it’s all about here: https://lnkd.in/eTgTVyHk More to come... #MetricsThatMatter #DigitalMarketing #SocialMedia #Marketing

Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs? Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!

🔍 Ready to go beyond ROAS? At Tier 11, we focus on Media Efficiency Ratio (MER) – the metric that shows the true value of your marketing efforts by tracking every dollar in and out. 📈 With MER, we help brands see the full impact of their spend and scale strategically, not just for short-term wins. Curious to see how a holistic approach to metrics can drive smarter growth for your business? Download our MERs guide today: https://lnkd.in/g26jUxsf 🚀 #MarketingEfficiency #Tier11 #BeyondROAS #GrowthStrategy #MarketingInnovation

I get so frustrated when I see so many businesses that don’t do ANY of the basic 5 things to maximize their Black Friday/Cyber Monday. You GOTTA be doing at least a few of these. Here they are…. 1. Discounts: Offer a higher discount than usual, like 30-40% at minimum. You can also offer tiered discounts, like 30% off for purchases over $50 and 40% off for purchases over $100. Whatever you do...don't do a pathetic 10% off. To cut through the clutter, you gotta make a splash during BFCM - so think deep discounts - as much as your business permits 2. Bundles: Create exclusive bundles that include your best-sellers plus some of your less popular items. Ideally package 2-3 of your most popular products together - then take 30% or more off the total price. The important thing is to show the math - the full price versus the bundle, piece by piece. Killer tip: Use order bumps for an item related to the product they are buying - but that is less expensive. A good rule of thumb is an order bump price is usually less than 60% of the main product cost. For example, if your product costs $100, the order bump should be no more than $60. 3. Free Shipping: Free shipping is a tried and true offer enhancer....you just gotta know your economics to pull it off. This means you need to know your CAC, gross profit, and profit margin to understand exactly at what threshold you might be able to offer free shipping, if at all. Remember that shipping cost is one of your customers' biggest considerations when buying online. You can thank our diabolical friends at Amazon for this one...thanks Amazon Prime! 😡👿😠 Since you are NOT Amazon, the best way to determine your free shipping is to look inside your analytics and figure out your average order value (AOV). A good idea is to set your free shipping threshold slightly above your current AOV for new customers. That way, you get the dual benefit of a larger AOV plus fewer cart abandons. 4. Discounted Shipping: Another idea is to offer discounted shipping only for orders over a certain amount. Use the same strategy as above: Figure out your average order value for new and returning customers, then set your shipping discount threshold slightly above that average. We mention these two strategies because cart abandonment rates range from 70-97%. When customers are asked WHY they abandoned, 3 out of the 4 top reasons are shipping related: "There was no free shipping" "The shipping costs were too high" "I didn’t qualify for free shipping" So...shipping is a big deal. Get them to say YES more by making your shipping costs irresistibly low... 5. Mystery Gifts: Last but certainly not least, is mystery gifts. One of our customers did this and increased their sales by over 61% just by doing this one tip alone. Now their customers clamor to get on an exclusive "velvet rope" mailing list—all to get a $10 mystery gift... It’s not to late. Get it done. Now. #bfcm

🌟 Have you explored Meta's newly launched holiday ad tools?🛍️ Key Features: - Enhanced targeting options - Innovative creative tools 📈 These features are crafted to help brands effectively engage holiday shoppers during this peak season. 🤝🏻 Let’s elevate your holiday marketing strategy together!

“If you use words like ‘us’ or ‘ours’ in your ad copy or creatives, Meta will think you’re retargeting people who already know you.” Thought-provoking insight shared by David Herrmann on X This raises an important question: How do we know if our Level 1 (Cold) Facebook campaigns are truly reaching new customers? Here is what I suggest: When utilizing third-party tools like Northbeam or Wicked Reports, there’s a column that indicates the percentage of new visits. Interestingly, sometimes our Level 2 (Engagers) campaigns have a higher % of new visits compared to Level 1 campaigns—even when we’ve specifically excluded warm audiences in our L1 campaign. So weird right? This suggests that, despite our efforts to exclude existing audiences, Meta’s cold campaigns might still be reaching people who are already familiar with our brand. Has anyone else experienced this discrepancy? Tell me in the comments Here is his original tweet: https://lnkd.in/dKbZuZFC

Ever wondered how Google’s P-Max campaigns target the right users? It all starts on your site, with ecom_prodid guiding the way!

Clicked but not converted? 🤔 There's more to learn here! Each interaction, even without a sale, tells a story about user behavior. Are you tapping into these clues to enhance your remarketing? Share how you turn insights into action!

Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs? Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!