Escalent

How can the automotive industry create a better path to purchase for women interested in battery electric vehicles (BEVs)? In a new article by InsideEVs, Escalent’s findings offer a promising outlook on how automakers and dealerships can close the gender gap by serving as a trusted source for women throughout the BEV buying process. Read the article here: https://hubs.li/Q02W795Q0 #auto #BEVs #MarketResearch

There’s a risk that your business could be draining valuable time and money on limited-impact brand tracking studies. Resilient businesses need brand intelligence tools to thrive in a hypercompetitive market. Discover how Enlyta can unlock the full potential of your brand tracking program and give your insights team the time they need to interpret the commercial impact of data, strategically guiding brand and marketing teams. https://hubs.li/Q02W5TLM0 #BrandHealth #DataVisualization #BrandTracking

How do you ensure a human-first approach to your digital UX work in pharma? In a new blog by Allie Dautrich, insights consultant at Escalent, Samantha Mason, associate director of C Space Health and Robbi Shamlian, head of UX at C Space, we provide tactical direction you can apply to your next healthcare research project, alongside a real-world example from the digital mental health space to bring it to life. https://hubs.li/Q02WqVK00 #UXResearch #PharmaUX C Space Hall & Partners

How can car designers predict future trends and design vehicles that will truly resonate with future car buyers? In a new blog, Mark Carpenter explores this and how priming the right types of forward-thinking, creative consumers for tomorrow's market can impact car design. Such an approach can produce more constructive, future-forward insights that car designers can use to shape the cars of tomorrow that will align with evolving consumer preferences. Learn more here: https://hubs.li/Q02WjwTG0 #automotiveindustry #MarketResearch #cardesign

Wishing our friends and colleagues around the world celebrating the festival of lights, a Happy Diwali. ✨ Here's to light, laughter, and prosperity. 🎆 #HappyDiwali #FestivalOfLights

Apple has introduced new features for its Apple Business Connect program, including Business Caller ID, which allows companies to display their name, logo, and department on customer calls to help distinguish legitimate businesses from spam. This update expands branding options for all companies, even those without physical locations, enabling customization in Maps, Messages, Siri, Wallet, and more. https://hubs.li/Q02VRClx0 #TechnologyInsights #FutureTech #TechnologyInnovation

The next generation of new-car buyers is more cost-conscious, information-hungry and less confident about BEV ownership compared with early BEV adopters. So, how can automakers and dealerships drive BEV sales growth among these shoppers against this new backdrop of consumer uncertainty? In this blog, https://hubs.li/Q02W8wt60, our BEV experts share insights and data on how these industry players can evolve their product and marketing strategies to engage and delight this emerging group throughout the BEV shopping and buying journey. #MarketResearch #ElectricVehicles #ConsumerInsights

Artificial intelligence is transforming retail pricing, prompting public debate and regulatory scrutiny. The FTC has launched an inquiry into "surveillance pricing," which involves using personal shopper data for individualized pricing, raising concerns about consumer protection and privacy. https://hubs.li/Q02VRGHT0 #RetailIndustry #AIinRetail #MRX

For many brand categories, consumer preferences are rapidly changing. A more aggressive short-term focus on brand strategy may be necessary to capitalize on immediate opportunities, rather than betting solely on long-term ROI from brand building. Read the blog by our business unit, H&P, that highlights six key takeaways for marketers to go beyond the conventional 60/40 marketing rule and adapt to evolving consumer behavior.

Following Hurricanes Helene and Milton, Visit Florida launched a campaign titled “Sun is Shining in Florida” to inform tourists that many areas of the state are open and ready to welcome visitors. This comes due to extensive news coverage of Category 4 Hurricane Ian devastating areas of Florida in 2022 that left many tourists with the impression that most of the state was not open for visitors. In the coming weeks, Visit Florida will introduce a crisis recovery initiative, with a planned investment of “several million dollars,” to support impacted destinations. https://hubs.li/Q02VPvst0 #TravelIndustry #TourismRecovery