Sensor Tower

Sensor Tower at the Ballot Box: Race to the finish. With less than 24 hours until the US Presidential Election, both campaigns have, unsurprisingly, shifted their digital ad spend to swing states in the final week. With the launch of geographic breakdown for both Desktop Display and Video, added to our Facebook and Instagram regional data, we took a look at just how much each campaign is dishing out to gain those last undecided voters. Check out our blog post with insights into the final week: https://bit.ly/3NV4beW #PoliticalSpend #Politics #DigitalAdvertisingInsights #DigitalAdvertising #Trump #Harris #CompetitiveInsights #USElection

Even as the World Series was in progress Tuesday in The Big Apple, the heavy hitters came out to our 4th ‘Better Together’ event in New York. It’s been an honor and truly exciting to share the data.ai (by Sensor Tower) and Sensor Tower story across the globe over the last few months. Thank you so much to our customers, prospects, and friends who joined us in person, and virtually, as we’ve shared our roadmap and vision for the future. There’s so much more to come, and this journey is only beginning. Disclaimer: While our company HQ is in California, we remain fully neutral in the Yankee/Dodger Fall Classic. This post being published at the exact time the Dodgers are celebrating their tremendous World Series win in Los Angeles, nor how delicious a dodger-dog truly is, has any bearing on our views. #BetterTogether #DigitalAdvertisingInsights #MobileInsights #CompetitiveInsights #NewYork

Retail Media Monthly: The Target Corner Don’t be fooled by the circle 🎯 - Target's #RetailMedia is the hottest corner in town as impressions totaled 2.8B in August, up 6% from July, with Apple's ipad leading the way (41M). But don’t sleep on the kids (because the kids don’t sleep). Procter & Gamble's #Pamper's multichannel strategy nearly doubled their impressions at Target MoM (+95%), tapping into six different channels within Target’s ecosystem. Ready to see how your competitors are investing in retail media networks? We can give you complete visibility into the co-branded digital advertising landscape. Read more in our latest blog post: https://bit.ly/3YslMzF #CompetitiveInsights #RetailMediaNetworks #DigitalAdvertisingInsights

There’s nothing more frightening than bad data. It’s a feeling that wakes you in the middle of the night - How am I measuring my mobile app engagement? What channel strategies are my competitors using for digital advertising? Which retail media networks are best for my marketing budget? Am I targeting the right audience? Don’t let bad data scare you. Our mobile, digital advertising, retail media, and audience insights can help you sleep better. But, we can’t do anything about the little monsters at your front door 😈 👻 Happy Halloween from all of us at Sensor Tower. #Halloween #GhostlyData #DigitalInsights #CompetitiveInsights #RetailMedia #RetailMediaNetworks #MobileInsights #HalloweenAdvertising

Our September Research Roundup is ushering in Fall with seven in-depth reports across back-to-school spend, retail, streaming apps, political advertising, and seasonal campaigns. Get insights into: 🎒 Back-to-School vs. Prime Day – Amazon's BTS ad spend jumped 230% YoY, but summer deals like Prime Day led to a 6% drop in Amazon’s DAUs 🗳️ Political Ad Spending - After Kamala Harris’s nomination, Democratic ad spend rose 160%, while Republican ad spend climbed 170% 🗓️ Labor Day Sales Focus - Home goods & furniture ads saw a 65% YoY increase, with brands leveraging seasonal promos 🎃 Halloween Campaigns - Confectionery brands ramped up Halloween ads, with Mondelēz International committing 83% of its US budget 🛍️ Department Store Challenges - App downloads for Macy's and Temu dropped 40% YoY, despite increased ad spend 👕 Secondhand Market Engagement - Facebook Marketplace led with 3.7M daily hours spent, 5x more than eBay 🏈 NFL Season’s Streaming Impact - Peacock saw 1.3M new downloads in Week 1, spurred by National Football League (NFL) season excitement. With Halloween fast approaching, the September Roundup is just the thing to satisfy your digital-insights-sweet-tooth, without having to visit the dentist afterwards. Download your copy here: https://bit.ly/3NH04mq #DigitalAdvertisingInsights #MobileInsights #CompetitiveInsights #BackToSchool

PLEASE BE AWARE. As recruiting scams/fraud become more common and sophisticated, please know that we take this issue very seriously. While we do post on job boards such as LinkedIn, Indeed, HackaJob, and some international job boards, Sensor Tower's careers page provides the most secure portal to apply and enter your details. Sensor Tower will NEVER: ⛔️ Ask for money, credit card, or banking information as part of the application process ⛔️ Ask for personal identifiable information ⛔️ Move any conversation to an alternative email outside of sensortower.com or text And if you receive an offer of employment from Sensor Tower, please note that all such offers are discussed verbally with you and then sent electronically to your direct email address.  For more ways to identify recruiting fraud, please visit: https://lnkd.in/gWGnqvjD

Retail Media Monthly: How Supermarkets Captured Back-to-School Shoppers Kids going back to school means one thing - snacks. In August, supermarkets rallied behind back-to-school messaging, promoting everything from food for lunchboxes to cleaning supplies for classrooms. Amongst supermarkets, Meijer earned 24% of total August impressions featuring a back-to-shool message, while Kroger executed the largest volume of BTS impressions (58M). Want more insights on how, Albertsons, Hy-Vee, Inc. and other #RetailMediaNetworks partnered with back to school brands like Crayola and Hillshire Farm to prep backpacks for the new school year? Check out our latest blog: https://bit.ly/3UoWMbn #BackToSchool #BackToSchoolAdvertising #RetailMedia #DigitalInsights #CompetitiveInsights #GroceryInsights

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://bit.ly/4feFiqg #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

Will you be walking the halls of the Association of National Advertisers Masters of Marketing conference tomorrow in Orlando? If you have trouble choosing which is more important to you, your marketing budget or your children, we'd love to chat with you about how our #DigitalAdvertising, #RetailMedia, and #AudienceInsights can help you with babysitting - wait - we mean, your most important marketing decisions. Did you know the Parents Persona (those who have children) also identify with the Hypercasual Gamers persona (+332% more than the general population), and Core Gamers (+321%)? This is highly contradictory to when our parents told us they "don't play games." And, did you know the top ad categories this persona sees are Religion and Spirituality (+54%), Lifestyle and Services (+42%), and Real Estate (+23%). Are you sure you're targeting the right audience? They're not missing, you just haven't found them yet. See how our market-leading digital advertising and #MobileInsights can help you stay ahead of your competitors. Stop by booth #45 or schedule a meeting in advance: https://bit.ly/4h3zlOv We look forward to meeting you! #ANAMasters #ANAMasters2024 #DigitalAdvertisingInsights

Heading to the Association of National Advertisers Masters of Marketing this week? Are you actually on the plane right now? If so, make a note to stop by booth #45. We'd love to chat about our market-leading #DigitalAdvertising, #RetailMedia, and #AudienceInsights powered by Pathmatics (By Sensor Tower) that can help you stay one step ahead of your competitors. And look, we get it, some people aren't leaders. Some like to walk in the footsteps of their competitors. If that's you, there's no need to see how our data gives you a leg up. But, if you're on that plane already, we're guessing you're not a lead-from-behind kind of Marketer. Lead with better data. Click here to schedule a meeting with our team: https://ow.ly/Bgpe50TP9WV Can't wait to meet you in Orlando! #ANAMasters #ANAMasters2024 #LeadWithData #DigitalAdvertisingInsights #RetailMediaInsights #RetailMediaNetworks #CompetitiveInsights #WhereIsYourAudience