Check out the latest blog from SCUBA's CEO, @Tony Ayaz, "Capture Signal Loss and Measure with Decision Intelligence." As data privacy takes center stage, first-party data becomes crucial for businesses. However, traditional platforms struggle to keep pace. SCUBA's AI data warehouse bridges this gap, delivering real-time insights and robust privacy protections. Our innovative approach empowers organizations to: ▪️Harness 1P behavioral data ▪️Leverage time-series analytics ▪️Democratize insights Unlock the full potential of your 1P data with @SCUBA. Drive business outcomes, enhance customer experiences, and propel growth in today's fast-paced digital landscape. https://hubs.li/Q02VB7kK0 #FirstPartyData #DataPrivacy #TimeSeriesAnalytics #SCUBA #AI
SCUBA
Technology, Information and Media
Mountain View, California 3,878 followers
The only streaming Data collaboration for in-the-moment decision intelligence w/ embedded privacy-enhancing technology
About us
SCUBA's In-the-Moment Collaborative Decision Intelligence Platform is a game-changer for experience-driven industries. Gain In-the-Moment decision intelligence and activation without compromising privacy. Identify and capitalize on audience opportunities with precision IN-THE-MOMENT. SCUBA is the only platform built with embedded privacy-enhancing technology, providing unmatched data control and brand trust.
- Website
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http://www.scuba.io
External link for SCUBA
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Behavioral Analytics, Business Intelligence, Data Collaboration, Ad Optimization, Publishing, Decision Intelligence, Privacy Enchanged Technology (PETs), Privacy, Audience Intelligence, Activation, Streaming Data, and Campaign Optimizaton
Locations
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Primary
800 W El Camino Real
Mountain View, California 94040, US
Employees at SCUBA
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In Sik Rhee
General Partner at Vertex Ventures US
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Colin Brown
Senior Solutions Engineer for Ad Measurement and Insights across Media & Entertainment.
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Naveed Moeed
Partner Development | Data Analytics | Digital Transformation | InfoSec | SaaS/PaaS & Professional Services
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Ross Schwaber
Updates
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Dive into the future of data privacy and 1P data with insights from SCUBA's AWNY24 Event Session! Our CEO, Tony A., hosts "Privacy Hijacks Signals: Future-Proof 1P Data with Real-Time Data Collaboration." Tony breaks down the challenges and how a modern 1P data strategy powered by time-series data accelerates revenue growth 🤔💡 #DataPrivacy #RealTimeCollaboration #1PData #AWNY24 #SCUBAEvents #TimeSeries https://hubs.li/Q02VhQzh0
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💡 Signal loss is reshaping the advertising landscape, but the industry has the tools it needs to turn this challenge into opportunity. It's crucial to understand how to navigate this shift and embrace the future of advertising. The impacts of signal loss are real, but so are the strategies to overcome them. Want to know how? 📊 👉 Check out our latest blog on A Publisher’s Responsibility in the Era of Signal Loss: [https://hubs.li/Q02T6gqB0] How are you future-proofing your strategies? #signalloss #futureofmadtech #decisionintelligence #adops #revops
Publishers’ Responsibilities in the Age of Signal Loss
blog.scuba.io
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As Advertising Week comes to a close, we're reflecting on a powerful theme that emerged —the future belongs to those who master data. Khatidja Ajania of Kinective Media℠ by United Airlines boldly called for revolutionary solutions that make data collaboration easier, cheaper, and scalable for partnerships. Kristen Williams from Magnite cut to the core of today’s challenges, highlighting how technology must bridge the widening gap between identifiers and real people. But it was Katie Hannify from DICK'S Sporting Goods who crystallized the stakes: “It’s getting harder to find the right consumer at the right time, for the right price, and drive action. We must be able to target users where they are with data.” These leaders are charting a new course. Precision, personalization, and data mastery aren't simply opportunities to thrive -- they're the price of entry for the privacy-driven economy. The question isn’t whether to adapt, but how fast. #AWNEWYORK2024 #FutureofMadtech #DigitalTransformation #DataandDecisions
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Happening now! Our CEO Tony A. is live at Advertising Week New York 2024 #AWNEWYORK2024
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We're counting down the minutes until SCUBA CEO Tony A.'s session at Advertising Week NY. You'll discover more about: 🔐 How Privacy is Hijacking Signals ❌ The Clean Room Disillusionment 🤖 Capturing AI-generated Signals ✔️The Foundation of a Modern 1P Data Strategy Leading publishers and brands are embracing self-service decision intelligence for real-time measurement, ID-spine agnostic bridging, and complexity free-data collaboration at scale. Why not join them? TODAY @ 2:20pm 📍 Innovation Stage #AWNEWYORK2024 #SignalLoss #DataCollaboration #Measurement
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SCUBA reposted this
One more day until SCUBA CEO Tony A.'s session at Advertising Week! The session will shed light on: 💥 How Privacy is Hijacking Signals 💥 The Clean Room Disillusionment 💥 Capturing AI-generated Signals 💥 The Foundation of a Modern 1P Data Strategy 💥 Complexity-Free Data Collaboration at Scale 💥 Real-Time Measurement 💥 ID-spine Agnostic Bridging 💥 Self-Service Decision Intelligence 💥 How Leading Brands and Publishers are Succeeding with a Modern 1P Data Strategy Wednesday Oct 9th 2:20pm Innovation Stage #AWNEWYORK2024 #DATACOLLABORATION #MEASUREMENT
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One more day until SCUBA CEO Tony A.'s session at Advertising Week! The session will shed light on: 💥 How Privacy is Hijacking Signals 💥 The Clean Room Disillusionment 💥 Capturing AI-generated Signals 💥 The Foundation of a Modern 1P Data Strategy 💥 Complexity-Free Data Collaboration at Scale 💥 Real-Time Measurement 💥 ID-spine Agnostic Bridging 💥 Self-Service Decision Intelligence 💥 How Leading Brands and Publishers are Succeeding with a Modern 1P Data Strategy Wednesday Oct 9th 2:20pm Innovation Stage #AWNEWYORK2024 #DATACOLLABORATION #MEASUREMENT
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🔒 Privacy is hijacking signals—how are you responding? Join us at Advertising Week NY to discover how decision intelligence bridges the gap between privacy & 1P data strategies. Don’t miss on your opportunity to be part of the conversation that's shaping the future of Madtech. https://hubs.ly/Q02S1P1q0 #SignalLoss #AWNEWYORK2024 #DecisionIntelligence
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Privacy is Hijacking signals🔒 Is privacy hijacking your signals? It’s time to fix that. Join SCUBA at Advertising Week as we explore how decision intelligence bridges the gap between privacy & 1P data strategies. Recapture signals, embrace real-time measurement, and future-proof your 1P data strategy. #SignalLoss #DecisionIntelligence #AWNewYork2024
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