Scope3

Less than a week until our forum, Advancing Sustainable Media Together! We can’t wait to welcome industry leaders and sustainability champions in London for a special morning dedicated to exploring how the media and ad industry is taking action and why collective efforts are critical in building a sustainable future. A big shout out and thank you to our incredible line-up of speakers: Dyana Najdi, Jeremy Mathieu, Hannah Mirza, Chris Dooley, Lisa Boyles, Claire Beavers, Sophia Haynes and Anthony Crocker. Registration is closed, but keep following for post-event highlights and exclusive content drops! #scope3forum #sustainablemedia #greenmedia #advertisingandmedia

Can you accomplish sustainability goals while hitting a client's marketing goals? That was the question posed to Brian O'Kelley and IPG Mediabrands' Martin Bryan at the The 614 Group's #BrandSafetySummit in NYC this week. The answer is simple: At the most basic level we know that programmatic advertising is inefficient on many levels. A lot of the energy we’re using in programmatic advertising is producing no value at all, for anybody. If you can find a way to do programmatic advertising for 95% less energy in ways that actually put more money in the hands of publishers and deliver advertisers better returns then that’s a win-win-win. That's what we're doing at Scope3. We find efficiencies - efficient paths, efficient placements, efficient ways to buy and sell advertising that make the ecosystem work better for every player while reducing our carbon footprint. Thanks Kanene Ayo Holder for moderating and Rob Rasko for inviting us into the room to talk about the intersection of #sustainability and #brandsafety in advertising. #digitaladvertising #sustainablemedia #sustainablemarketing #greenmedia #adtech

Right now on the Main Stage, industry leaders are discussing best practices for delivering sustainable media in the Delivering Sustainability Within Prebid panel. Moderated by Stephen F. Johnston Jr. (PubWise.io), the panel features experts, Ankur S. (PubMatic), Michael Freyberger (Scope3), Magalie Solof (Sharethrough), and Dave Winslow (Klever) as they explore how to build a more sustainable ad tech future. #prebidsummit2024

The latest CMO survey from Deloitte reports that 60% of marketing leaders are already using AI in their businesses. As AI continues to permeate every aspect of business, the need for solutions to make these technologies more efficient will only grow. That's why GV (Google Ventures) renewed investment in Scope3 was a no-brainer. Hear more about our latest $25M raise and why the timing is critical directly from GV's Erik Nordlander here: https://lnkd.in/dqBUFG4H #sustainableai #greenads #sustainablemedia #marketing #sustainability #greentech #adtech

The climate impact of AI is clear and urgent. Training a single AI model can consume thousands of megawatt hours of electricity and emit hundreds of tons of carbon. As AI continues to revolutionize industries—including the marketing supply chain—we have a unique opportunity at Scope3 to apply our expertise and proven experience from the last three years to mitigate its environmental footprint. Last week, Brian O'Kelley unveiled our new AI methodology. Today, we're excited to announce a major milestone: securing $25M in funding, led by GV, to drive our expansion in this critical space. This investment will fuel our R&D efforts as we work to reduce AI's environmental impact while empowering businesses to meet their sustainability targets without sacrificing innovation. 🌱 Learn more about the story of how we got here in TechCrunch: https://lnkd.in/eyctq_-u #SustainableAdvertising #SustainableAI #GreenTech

Amnet Group France reduces its carbon footprint while optimising campaign performance with Scope3's Climate Shield -- read the case study to see how easy it is to make your advertising more sustainable.

Growing and leading with empathy and curiosity are two things that so many ScopeThreeps have in common. Our Buyer Development Director Joanna Havlin is a prime example. In this month's Scope3x5 feature, she delves into her career path, her commitment to sustainability, and the personal and professional principles that drive her leadership and work with brands to decarbonize the industry. Read the full blog here: https://lnkd.in/esRCb-8v #greenmedia #adtech #sustainableads #digitalmedia #greentech #careersinsustainability

Today is day 4 of #ClimateWeek, and we’re celebrating by bragging on behalf of some big brands who have already made a huge impact on their emissions from advertising. We partnered with the Association of National Advertisers to run a study on effective carbon emission reduction strategies with six major brands across industries -- Coca-Cola, GM, Kimberly Clark, Kroger, Mars, and Mondelez. The full report and results launched today and you can download it here: https://lnkd.in/etrRFnKM The findings show that brands don’t have to choose between sustainability and business outcomes. By measuring and optimizing for low-carbon, high-performance media, advertisers can reduce waste, improve performance, and drive sustainability. One brand saw a 7% decrease in eCPMs and a 16% reduction in gCO2PM, and another saw a whopping 36% decrease in carbon emissions with a 4% increase in ad viewability. Read the report for all the details. Thank you Jason Trubowitz, Bill Tucker, Joshua Hull, Maithili Jalihal, Eden Glodstein, Christopher Ready and all the participating brands for bringing this report to life. #greenmedia #sustainableadvertising #sustainableads #adtech #mediabuying #digitaladvertising

🌍 It’s day 3 of Climate Week! Step one: understand the problem. Step two: measure emissions. Step three (today’s focus): reduce emissions and other forms of waste. We recommend a two-pronged approach to reduction. ✅ Optimizing your digital campaigns to lower your campaign’s carbon footprint can be achieved in a few ways, but the most effective approach is by using green PMPs, GMPs or Climate Shield. ✅ Avoiding high-emitting media is possible with tools that dynamically block low-quality and high-emitting inventory. Interestingly, the two go hand in hand. Low-quality inventory, like ads on MFA sites and non-viewable ads, do little to help a business’s bottom line and are responsible for vast amounts of carbon. Blocking them reduces waste of both carbon and ad dollars. The results speak for themselves. In our latest blog Yahoo's Chandra Cirulnick talks about how Yahoo DSP tapped Scope3 to help brands like USAA achieve carbon reduction in their campaigns. Over the course of the engagement, we helped USAA reduce their carbon while also improving cost efficiencies for their media -- they achieved a 17% reduction in eCPMs and a 22% reduction in cost per site visit (CPSV). https://lnkd.in/eKK64v7H #climateweek #greenmedia #sustainableads #sustainablemedia #digitaladvertising #adtech

It’s day 2 of #ClimateWeek. Yesterday we covered the problem. Now, let’s focus on step one of the solution: measuring emissions. What’s the key ingredient for measuring your advertising and marketing emissions? Campaign delivery data. With that in hand, advertisers can use an activity-based model to identify the campaign tactics and inventory responsible for the lion’s share of your carbon footprint. You don’t have to sacrifice business outcomes to cut emissions. On the contrary, what emissions measurement helps you do is zero in on the parts of your campaigns that are driving high emissions but low performance. Those are the first activities to cut. You may be surprised to learn that 2% of sites drive as much as 50% of advertising-related carbon emissions. Once you know which sites contribute an outsized proportion of emissions, you can drastically reduce both emissions AND waste from your marketing program. Tomorrow we’ll dig into the best practices for doing just that, so follow along. If you’re ready to take action on decarbonizing your advertising emissions, take the first step by checking out our Collaborative Sustainability Platform — a free account gets you access to learning resources about marketing-related emissions. Explore emissions data on the CSP today: https://scope3.com/ #greenmedia #climateweeknyc #sustainableads #digitalmedia #digitalmarketing #sustainablemarketing