Publicis Health Media

This past Sunday, as part of #PHMLove, our community outreach arm, PHM joined Children's Hospital of Philadelphia for the annual Parkway Run and Walk benefiting the CHOP Cancer Center. Philly PHMers (and some of our Publicis Health friends!) showed up to raise funds for breakthrough research and support the amazing community of researchers, healthcare professionals and caregivers who drive change in pediatric cancer every day. Learn more about the event and our commitment to CHOP through the eyes of VP, PR and Marketing, Emily Honig ⬇️

“Imagine how much more we could help healthcare audiences if we place more tailored, relevant and useful content for them each step of the way. We must engineer better tools to rise to the occasion of meeting healthcare consumers where and when they need empowering health content.” The patient journey can be fraught with disruptions, with each missed connection further delaying care. Health marketers have the opportunity to provide critical information at a patients' time of need, but a complex data landscape necessitates health-specific tools to reach them. Adam S Cohen, PHM SVP, Product & Solution Design writes in MediaPost on the importance of using intent data and how health marketers need more sophisticated solutions to cater to the unique needs of our audiences.

Inventory quality is paramount to effective display campaigns, yet finding and vetting premium inventory can prove to be a challenge. PHM worked with The Trade Desk to test out the Sellers and Publishers 500+ and found success in decreasing costs and increasing win rates.   Check out the findings here:

In collaboration with our partners at DEVLINHAIR Production & Learning, PHM has been awarded Bronze in the "Display/Trade Show/Exhibit/Pop" category at the Summit Creative Awards for the 2024 #PHMHealthFront! Featuring luminaries such as Brooke Shields and Gabrielle Union-Wade, the 2024 PHM HealthFront touched on topics such as the future of healthcare in retail, how AI will impact media and the enduring power of sports. https://lnkd.in/dp8jZn7g

What’s it like to be a PHM’s Rising Leader? This cohort of early-career PHMers, selected by PHM leadership, participate in a nine-month program centered on developing leadership skills. These leaders then manage a summer intern, putting these skills into action and providing a foundation as they grow as people managers. Two of these Rising Leaders, Braxton Brent, Manager, Business Intelligence and Jacob Cohen, Supervisor, Strategy, shared their perspectives on how this program shaped their leadership journey and gave them new opportunities to grow. Learn more on Braxton and Jacob’s experiences as Rising Leaders here:

PHM Paid Social partnered with the Pinterest health team to shape its go-to-market strategy, launching the majority of Alpha campaigns which allowed our teams to gain an unmatched understanding of how health audiences engage on the platform. CEO Andrea Palmer discussed these insights and how to best optimize campaigns in this unique environment with Fierce Pharma's Andrea Park.

PHM CEO Andrea Palmer joined The Trade Desk at Advertising Week #AWNEWYORK24 for “Breaking the Mold: Changemakers Shaping the Future of Marketing,” a conversation with industry leaders who challenge the status quo to make real impact. Andrea discussed fostering an innovative “first in pharma” culture at PHM, as well as how a sense of purpose is integral to her work in reaching health audiences.

“I encourage every PHM employee to take advantage of the opportunity to Work Your World. Getting to experience a new reality and ‘way of being’ translated to me having a different perspective on life.” Earlier this year, Alejandra Lee, Paid Social Manager, worked abroad in Japan as part of Publicis Groupe’s Work Your World Program, immersing herself in Japanese culture while still collaborating with teammates back home. Alejandra’s time in Japan was marked with new perspectives, many adventures and a newfound love for soba noodles! Learn more on Alejandra’s experience working her world in Japan:

Personalization is key to connecting effectively with HCP audiences, allowing brands to provide relevant information in the moment vs. relying on past indicators to dictate messaging. PHM CEO Andrea Palmer sat down with PulsePoint's Andrew Stark and MM+M's Lecia Bushak to discuss how to personalize experiences for HCPs and influence outcomes in a compliant way.

The PHMMYs honor two PHMers each month, chosen by their peers for their dedication to our community. These PHM employees continually raise the bar, driving results for our clients and showing up for their teammates each day. Congratulations to our August and September winners, Molly Farrell, Tess Robinson, Julia Walsh and Gregory Leon for this recognition and embodying the ethos of #PHMLove!