Publicis Digital Experience

Join us at next week's Oxford Generative AI Summit for a much anticipated fireside chat: In Conversation with TikTok and Publicis Groupe: Leaders at the Intersection of Culture and Content Authenticity in the Generative AI Era This session is generously sponsored by the Coalition for Content Provenance and Authenticity (C2PA). Join industry leaders Ray Lansigan, EVP, Corporate Communications, Publicis Digital Experience, and Maurice Turner, Technical Policy Lead, TikTok, as they dissect the complexities of responsible AI and dive deep into the evolving landscape of digital content, exploring the challenges and opportunities presented by generative AI. As members of the Coalition for Content Provenance and Authenticity (C2PA) with implementations of #ContentCredentials, Ray and Maurice will share their perspective on maintaining the health of the digital ecosystem.

Today, Publicis Groupe announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence.   The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry’s deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.   Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.   With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.” https://lnkd.in/etx7njHP

Exciting news from our IGNITE - Junior Associate program! Our latest cohort kicked off this month with a dynamic three-day event in Atlanta, bringing together a fantastic group of Early Careerists from Publicis Digital Experience U.S. The kickoff was packed with engaging sessions covering business insights, career development workshops, and ample networking opportunities with leaders across the organization. If you're passionate about shaping the future of digital innovation and want to be part of a team dedicated to helping clients connect with their customers through cutting-edge experiences, now's your chance! Explore our open roles and apply today, Let's IGNITE your career together! Career Sites: ARC: arcww.com/careers Digitas: digitas.com/en-us/careers Razorfish: razorfish.com/careers Saatchi & Saatchi X: saatchix.net/jobs --- Thank you to leaders and partners that make IGNITE a success: Jem Ripley, Shannon Boyle, Nikki Slowinski, Geraldine White, Josh Campo, Cynthia McIntyre, Nicole Dekovacs, Nicole Poole-McGill, Lea T., David T Hutchins, Meredith Janszen, Andrew Goldstein, James Allen, Dana Stotts, Matt Lefever, Christi Greco, Tamar Schwartzman, Franky Dejesus, Araselie Smith, Hayley Strickland, Stacy Celata, Jessica Hill, PHR, Josh Randell, Miah Scogin, Josh Blumenthal, Ciara Littler, Publicis Groupe #ignite #earlycareers #junior #talent #program #experiencesthatmatter #digital #innovation #advertising #advertisingagency