Propeller Industries

📊 In the eCommerce world, the metrics that once drove strategy have evolved. Propeller CFO and eCommerce Practice Area Lead, Anthony Rosen, highlighted how the shift from acquisition to retention is critical for long-term profitability in a recent panel with Deep Ocean Partners, Stay AI, and Theta. Today, it’s not just about bringing customers in; it's about understanding the value they bring over 3, 6, or even 18 months. To achieve this, you need robust models and tools that help support customer retention goals. After all, as Anthony points out, "The cost of retaining a customer is much lower than the cost of acquiring a new one."

We are excited to announce that Ted Zeigler has joined Propeller Industries as our new Senior Vice President of Sales. With a proven track record in sales leadership and a diverse background across various industries, Ted brings a wealth of experience and expertise to our team.   Ted is recognized for leadership, value creation, and client success, having received multiple accolades including the Pitney Bowes Global Sales Leadership Elite Award. His extensive experience will be invaluable as we continue to enhance our offerings and drive growth for our clients.   Please join us in welcoming Ted to the Propeller family! We look forward to achieving great things together.

📰 We've gathered the top 3 highlights from the latest news and trends in the #startup industry. Check out The Monday 3: 💰 As inflation rises, economists expected younger generations to cut costs by shopping at affordable grocery stores, but to their surprise, #GenZ is choosing premium spots like Erewhon for health-conscious snacks like Propeller Clients OLIPOP PBC, Liquid Death, and Hu. https://lnkd.in/gjyikSAe 🧠 Customers today are overwhelmed by information, making it essential for businesses to think like salespeople across every function – from understanding customer emotions to building trust and resilience – to truly connect, adapt, and grow. https://lnkd.in/guvZDUbG 📲 In-store retail media is becoming a high-impact channel for brands as major retailers like Kroger and Walmart invest in digital screens, offering CPGs a scalable, point-of-sale alternative to traditional TV ads to better reach today’s consumers. https://lnkd.in/gdKJUyu7

💡 In today's fast-paced startup world, the role of the CFO has expanded far beyond traditional financial management. As startups become more complex—leveraging cutting-edge technologies and navigating new challenges—the CFO has evolved into a multi-functional leader. They are now strategic advisors with deep insights into sales, marketing, and operations, offering guidance through both the highs and lows of a startup's journey. In our latest blog, Propeller CFO Chad Kalebic shares how today’s startup CFO is not just a financial steward but a trusted partner for founders. From managing new capital post-funding to navigating tough decisions during challenging times, the #CFO plays a critical role in shaping the company’s direction and ensuring sustainable growth: https://lnkd.in/ghVgu-EH

📰 We've gathered the top 3 highlights from the latest news and trends in the #startup industry. Check out The Monday 3: ⛄ E-commerce brands are adjusting to #holiday shipping surcharges by negotiating early, running promotions sooner, and optimizing fulfillment strategies to manage rising costs during the busiest season. https://lnkd.in/ePztbDue 🤖 Seed-stage funding is surging in #AI, #robotics, #carboncapture, and #legaltech, reflecting a future focused on automation, innovation, and sustainability. https://lnkd.in/d6ybZYr8 📉 VCs are scaling back opportunity funds as overvalued startups and a slow #IPO market shift focus toward secondary stakes and adapting strategies. https://lnkd.in/epy_nFSF

As digital assets continue to reshape the financial landscape, traditional accounting methods struggle to keep up. Enter SoDA (Statement of Digital Assets)—a groundbreaking tool developed by Propeller CFO and Blockchain Practice Area Lead, Samuel Leichman, and notable industry leaders, designed to bridge the gap between blockchain activity and GAAP-compliant financial reporting. What to Expect: • Innovative Reporting: SoDA introduces a financial statement tailored specifically for digital assets, capturing both book values and fair market values. • Best Practices: Discover how companies like OP Labs PBC are leveraging SoDA to manage millions of transactions while ensuring compliance with rigorous auditing standards. • Future Enhancements: The recent launch of SoDA v2 brings new features, including token roll-forward exercises, enhancing tracking and reporting capabilities. Check out our latest blog as we explore how SoDA is set to become the industry standard for digital asset reporting, making it easier for organizations to navigate this complex landscape. https://lnkd.in/eA_h62B4 #SoDA #DigitalAssets #Blockchain #FinancialReporting

📰 We've gathered the top 3 highlights from the latest news and trends in the #startup industry. Check out The Monday 3: ❓ Customer loyalty is dwindling as consumers become more empowered and expect seamless shopping experiences across channels, forcing retailers to rethink their strategies to avoid losing customers to competitors. https://lnkd.in/enmiNBZJ 📈 Despite a global slowdown in startup funding during Q3, top venture investors like Y Combinator, Andreessen Horowitz, and General Catalyst significantly increased their dealmaking, especially in AI-focused startups, while U.S.-based investors continued to dominate the ranks of most-active firms. https://lnkd.in/e8UBD_72 📺 As streaming platforms expand their ad inventory, more small and emerging brands are increasingly investing in streaming ads to boost brand awareness and credibility, with many seeing promising returns compared to traditional linear TV advertising. https://lnkd.in/e2i9sccn

📰 We've gathered the top 3 highlights from the latest news and trends in the #startup industry. Check out The Monday 3: ☠ The "Freeze to Death" collaboration between Propeller Client Liquid Death and Plunge highlights the power of bold, unconventional marketing that captures attention through edgy branding, seasonal relevance, social media impact, and alignment with current trends, offering entrepreneurs lessons in standing out and engaging audiences in creative, unexpected ways. https://lnkd.in/eB6XG9vC 📜 The Statement of Digital Assets (SoDA) offers a standardized reporting framework for companies holding digital assets, addressing the complexities of current GAAP standards and improving transparency and liquidity assessment for investors, operators, and auditors in the crypto space. https://lnkd.in/edTQPdV3 🤝 PepsiCo is acquiring Propeller Client Siete Family Foods, known for its healthier versions of Mexican American staples, for $1.2 billion, marking a significant milestone for the 10-year-old, family-run company. https://lnkd.in/ggG9V8Ek #LiquidDeath #Siete #SoDA

We are HERE. Can you feel the excitement from Mainnet 2024?? 👏 Day Two kicked off with an incredible, all-star panel on digital asset finance operations, systems, accounting, and tax – all critical topics for today's finance leaders. Bitwave Co-Founder and COO Amy Kalnoki took the stage alongside other industry experts: Samuel Leichman (Propeller Industries), Rob Massey (Deloitte), and Brent Gerundo (Messari). Bitwave is proud to educate financial teams and enable businesses to scale confidently with digital assets. Want more? Check out our latest blog to learn how organizations are empowered with wallet-level inventory tracking. Unlock simplified compliance with the latest IRS guidance using Bitwave. 🌊 #Mainnet2024 #cryptoaccounting #digitalassets #cryptofinance #IRS

📰 We've gathered the top 3 highlights from the latest news and trends in the #startup industry. Check out The Monday 3: 😴 Big-box retailers and brands are feeling the strain of "deal fatigue" as they race to keep up with the increasing number of promotional events, driven by Amazon's Prime Day and rising consumer demand for discounts, forcing them to find creative ways to stand out and manage costs. https://lnkd.in/dNJ_q6Vv 📚 When fundraising, there is more to the story than just the numbers. Painting your strengths in addition to the metrics allows investors to see the impact beyond financials. https://lnkd.in/eKWRf2zZ 💲 Which generation is helping to prop up the US economy? Higher-income earners and subsidized younger generations continue to drive consumer spending. https://lnkd.in/e6EHDuXH #Promotions #Fundraising #ConsumerSpending