How can we help make CTV more transparent and frictionless for buyers while increasing monetization for publishers? Matt Sattel chatted with Beet.TV ahead of #BeetRetreat on content-object signals, advanced audiences and more:
Connected-television publishers have increased their monetized impressions as automated bidding becomes more transparent, says Matt Sattel, chief revenue officer at OpenX, in this interview with Lisa Granatstein, editorial director of Beet.TV. Matt will share more insights at next week's Beet Retreat Santa Monica in a panel discussion titled "Navigating Contextual Targeting — How to Level Up CTV Targeting Using Metadata." Visit Beet.TV for this video (https://lnkd.in/eqVBCNC4) and much more! Just days away, Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw