With 92% of display ad spend expected to be programmatic next year, navigating the evolving landscape can be overwhelming. Between signal loss and stringent privacy regulations eroding confidence in data accuracy and complicating compliance, marketers must proactively address these issues by auditing data flows, building robust first-party data strategies, and cautiously managing data partnerships. Need help navigating this landscape? Let us know, we'd be happy to chat. #AdSpend #Agility #Programmatic #FirstPartyData
NOVUS Media LLC
Advertising Services
Bloomington, Minnesota 6,028 followers
We are an award-winning, independent media agency that specializes in planning & buying media.
About us
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies: 1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on average by focusing media exactly where you need it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP Code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH, and print – all at a DMA or sub-DMA level --based on modeled sales response.
- Website
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http://www.novusmedia.com
External link for NOVUS Media LLC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bloomington, Minnesota
- Type
- Privately Held
- Founded
- 1987
- Specialties
- digital media, geo-targeted print and digital campaigns, out of home media, audio media, visual media, local planning, analytics, retail advertising, national advertising, local adveritising, direct response advertising, direct mail, media buying, media planning, in-store, print media, newspaper media, and print to digital migration
Locations
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Primary
7900 Xerxes Avenue
Suite 310
Bloomington, Minnesota 55431, US
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333 N Michigan Ave
Chicago, Illinois 60601, US
Employees at NOVUS Media LLC
Updates
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Navigating the media landscape in 2025 will demand a fresh approach. Three tips for brands include: 1) Harnessing AI to tailor ad messaging, 2) Mastering short-form storytelling and 3) Integrating social commerce to further enhance engagement. Want more? Read on. #MediaLandscape #MediaTrends #Advertising
Council Post: Navigating The Upcoming 2025 Media Landscape: Embracing Change
social-www.forbes.com
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The digital advertising landscape is evolving as third-party cookies gradually fade, shifting the focus to user-driven data and alternative measurement solutions. This transition underscores the importance of first- and zero-party data in navigating a post-cookie world, while also highlighting the growing role of advanced modeling in campaign effectiveness. #Advertising #Cookies #Data
One way or another, cookies are going away | MarTech
martech.org
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With consumers engaging with video content for nearly SEVEN hours each day, a holistic video strategy is essential. Not only will this strategy enable brands to reach audiences across multiple platforms, it will drive the entire funnel from brand awareness to conversion. #Advertising #Campaigns
How brands are leveraging holistic video to drive full-funnel performance
digiday.com
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In 2023, 16 billion hours were spent using mobile apps, +25% YOY. No wonder mobile app marketing is booming, with $500B in revenue expected by 2028. As advertisers explore opportunities beyond walled gardens, it's crucial to understand the open internet’s unique landscape. Common myths—like the idea that the open internet is too complex or that high-level data suffices—can limit campaign effectiveness. #Marketing #Advertising #Mobile #Apps
Dispelling the myths of mobile advertising on the open internet
digiday.com
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What an amazing night celebrating Candi Atteberry at Cynopsis Top Women in Media in New York City. 🌟 #WomenInMedia #Leadership #FemaleLeaders
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Anchors up, spirits high aboard Her Excellency! ⚓🌊 When you’ve got a crew this good, work feels like a breeze. #MediaAgency #TeamBuilding #HerExcellency #SailingToSuccess
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We're #hiring a new Digital Performance Supervisor in Chicago, Illinois. Apply today or share this post with your network.
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Looking for ways to encourage creativity within your organization? Look no further...11 ideas from industry leaders. Check out #7 from NOVUS' Rob Davis.
11 ideas to encourage team creativity without raising a red flag
fastcompany.com
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Looking for tips on how to collaborate and thrive in today's fast-paced agency landscape? Check out Rob Davis' latest article in Fast Company for insights on how to "play nice in the sandbox" and elevate your partnerships. 🏆 #Leadership #AgencyLife #MediaAgency #Collaboration #FastCompany #Teamwork
How to survive and thrive in a multi-agency ecosystem
fastcompany.com