New Breed

It's LIVE! We're very excited to have contributed to this Account Based Marketing Kit from our friends RollWorks, a division of NextRoll, alongside other industry leaders. We'll pop the link to access in the comments if you want your *free* toolkit, packed with insights and tips to make your ABM strategy a success! #abm #abmtips #abmstrategy #abmtrends

How can marketing, sales, and customer success teams work together to fuel retention in 2025? On October 29th, join the live roundtable 2025 ABM Power Moves: Boost Retention and Growth with Expert Insights to hear from leaders at RollWorks, a division of NextRoll, Act-On Software, NetLine, New Breed, Snowflake, and Webflow. Discover how they’re aligning teams for seamless retention strategies that protect top accounts and unlock new growth. Click the link in the comments to register! 👇

Just wrapped up an insightful lunch session with HubSpot and New Breed with Jonathan Burg discussing ABM strategies and sales efficiency! Thank you so much for having us. The conversation was rich with practical takeaways. Here are my top 3: 1. Ideal Customer Profile (ICP): Building a cross-functional team is essential to understand and document the ICP clearly, ensuring all departments align on the target audience. 2. Integrated Technology & Data: Leveraging unified tools and platforms like HubSpot’s AI-CRM and 6sense Inc’s revenue intelligence is key to optimizing and measuring ABM outcomes effectively. 3. AI-Powered Activation: Using AI to personalize outreach and automate processes scales efforts, ensuring every touchpoint is relevant and impactful. Excited to implement these best practices! 🚀 #6sBreakthrough2024 #ABM #SalesStrategy #HubSpot #NewBreed #B2BMarketing #RevenueIntelligence

Revenue planning is part art, part science. At INBOUND, I had the opportunity to share a playbook that incorporates my experience from building countless revenue plans as a CMO and CRO in VC, PE, and self-funded environments. Here are some key elements I include in my approach to annual revenue planning: 🌟 Create strategic planning principles to guide your decision-making. Pro tip: align them with your company values. 🤝 Treat planning like any major initiative: curate your team, hold a kick-off call, and align on timelines. ⚙ Establish alignment on your go-to-market model, as it will impact the metrics and assumptions of your plan. 🔢 Use your own benchmarks and historical reporting to identify key assumptions. ⚖ When modeling, avoid over-indexing on new business. Consider the entire customer lifecycle to build a revenue plan anchored on Net Revenue Retention, balanced by new business growth. 📈 Use the mathematical model to drive strategic initiatives. Every cell in your revenue model should correspond to an initiative that maximizes the chance of hitting that assumption. 📣 Communicate, communicate, communicate. Transparent and consistent communication is key to aligning your organization around the revenue plan. I'm going to dig into each of these tips next week. If you want to pick up a few nuggets and get inspired as you kick off your 2025 planning, come join me! Pics are from my session at INBOUND. If you were there, give me a like if you found it valuable. https://lnkd.in/ex6gPDbQ

It's exciting to support the evolution of companies and their brands! 🚀

In case you missed it, our partner guide, "Operationalizing Account-Based Experiences: A Tech Stack Approach," is turning heads. Developed with ABM titans RollWorks, a division of NextRoll, Act-On Software, Bombora, NetLine, New Breed, and Webflow, this guide gives you proven insight into how industry leaders maximize their MarTech investments and drive pipeline growth. Discover how to: 🛠️ Build the ideal ABM tech stack for your unique needs ♾️ Unify data for 360-degree account views and precise targeting 🤖 Automate and scale personalized experiences across channels 📏 Measure ABM success with metrics that impact your bottom line Don't let your competitors get ahead by having an outdated tech stack. Get the link in to comments 👇 #ABMTechStack; #MarTechOptimization; #ABMToolkit; #ABMStrategy

The buzz at #INBOUND was electric this year, and the New Breed team was in the thick of it getting charged up! ✨ Thank you to the 12,000+ revenue leaders that came together to talk about how to do things differently to win in the dawn of AI. The passion for HubSpot, the customer, data, and embracing technology among the entire ecosystem was inspiring, and New Breed is ready to unlock meaningful growth as we evolve for the future. For those who couldn't attend or might have missed the details, here's our roundup of the lessons learned from INBOUND 2024 product updates, announcements, and trends. https://lnkd.in/eDsPTAvE

Hot take at #INBOUND24 today! This is the stuff you come for. ⭐ Do NOT miss the incredible panel on 'The State of HubSpot: How the Best Do It Different' at 10:30 on the HubSpot Heroes Stage. Jonathan Burg (Our SVP of Revenue) has curated top stats from New Breed’s 2024 State of HubSpot report, and will be joined by an all-star panel to discuss the findings: Sam Jacobs from Pavilion, Jill Rowley, Beau Brooks from Teamwork.com, and Peter Caputa from Databox. Come by the New Breed booth #18 to meet and talk with our panelists right after the presentation. See you there! #INBOUND24 #stateofhubspot24 #hubspot

🔥 Day 1 of #INBOUND24 was on fire! What a blast seeing our customers and connecting with marketing, sales, and service leaders looking to drive meaningful growth. Jonathan Burg presented at a sold-out discussion with Google on 'How First-Party Data Can Drive Growth', we wrapped up the day with a party to celebrate the launch of our 2024 State of HubSpot Report 🚀 Hundreds of meaningful conversations, and thousands of fun things given away  — and we’re just getting started. See you at booth#18 today! #INBOUND24 #stateofhubspot24 #hubspot

The annual "State of HubSpot 2024" is finally live! https://lnkd.in/g4FHnrVm Fresh from the launch at #INBOUND24, it's time to share the comprehensive analysis of challenges, opportunities, and trends facing revenue leaders who are using HubSpot to unlock growth. No corner-cutting here — we asked 1,600+ global revenue leaders about: ✨ The role of AI as a top investment for future-proofing growth. 📈 Investment areas that are driving the top-performing companies   👀 The shifting role of inbound marketing. 💡 Their insights on revenue team alignment and the focus on data. Access the report to discover data-driven strategies to maximize customer connections, drive durable growth, and master the AI-driven ecosystem. Seriously — you won't find this stuff anywhere else. #INBOUND24 #stateofhubspot24 #hubspot