The magic from the sidelines #nycmarathon
New Balance
Sporting Goods Manufacturing
Brighton, MA 526,919 followers
Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.
About us
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
- Website
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http://www.newbalance.com
External link for New Balance
- Industry
- Sporting Goods Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Brighton, MA
- Type
- Privately Held
- Founded
- 1906
- Specialties
- Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking
Locations
Employees at New Balance
Updates
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New Balance associates from our North American Black Soles Associate Resource Group recently attended the 2024 National Black Footwear Forum. This annual event brings together Black and Brown professionals, students, executives, allies and supporters to foster community and drive the footwear industry towards greater inclusivity and representation reflective of its diverse consumer base. Jasmin Rae Francis, Chair of Black Soles, represented New Balance on the panel, “The Business is Personal: Cultivating Beauty in the Face of Challenges — A Focus on PR & Communications in the Black Footwear Community.” Her insights into navigating the intersections of identity, community and communication challenges were both powerful and inspiring.
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New Balance is proud to celebrate a significant milestone in our global retail expansion journey. Since August, we have successfully opened more than 50 new stores across our global markets. These stores are the culmination of months of hard work between collaborative teams to develop a new look for our brand. With each grand opening, we’re not just unveiling a new physical space – we're creating opportunities to deepen our connection with local communities and consumers. The fresh retail concepts were designed to put people, not products, at the center of the consumer experience. With a focus on visual storytelling to accompany select products, we highlight the makers and origins behind our products to further illuminate New Balance at the intersection of sport and culture. In celebrating our achievement, we recognize that this momentum is just the beginning. With plans for even more store openings in the coming months, we are excited to continue on this path of growth and innovation. Check out some photos from our new stores in Edinburgh, Copenhagen and Osaka! To our new retail stores and associates, welcome to the New Balance family!
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Guided by our purpose and values, New Balance associates are constantly mobilizing to give back in unique ways and make an impact in their communities, even outside of work. When New Balance associate Leif Hauge, Jr wanted to connect his community to his passion for skateboarding, he didn't find much local programming. Rather than seeing disappointment, he saw opportunity. No skate club simply means you get to build exactly the one you wish you had as a kid – from the ground up. To bring the club to life quickly, Leif enlisted help from the community. The club found its home, and co-instructor Manny Sanchez, at a longtime New Balance Foundation grantee Boys & Girls Club of Lawrence. Two local skate shops, Coureur Goods and Orchard Skateshop, donated boards for the participants. And, of course, everyone left with brand new pair of New Balance Numeric sneakers. For the last session of the summer, Leif recruited his friend Matt Maydoney to take some photos. Matt works with some of the top brands and athletes in the sport, and his photos have appeared in acclaimed skate publications. To see the way the community came together – voluntarily – to bring this program to life is so inspiring. The club was such a hit, Leif plans to continue running sessions throughout the academic year and again next summer.
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When designing our packaging, we work to reduce the environmental impact while not losing sight of its most important function — protecting the product. In our efforts to reduce paper usage and waste in packaging components, we implemented technology at our Nashville Distribution Center in September 2023 that cuts corrugated cardboard into custom sizes to reduce the overall size of packaging. Additionally, we are exploring printing and varnishing alternatives to further reduce the impact of our hang tags by trialing pigments made from algae. Learn more about how our commitment to responsible design extends beyond our products in our 2023 Sustainability & Impact Report 👉 https://lnkd.in/eGgv5UBH
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New Balance is committed to strengthening connections among associates, teams and departments, while promoting career growth and professional development. Our recently expanded internal networking platform provides opportunities for associates to share expertise, network and create valuable connections across the entire organization. "Fresh out of college and new to New Balance, I was eager to network and expand my knowledge within this industry – as well as get to know people in the Boston area. This program provided me with the tools necessary to connect and engage with unique roles outside of my scope and daily responsibilities and offered invaluable insights into the inner workings of the industry and how everyone's roles fit together like puzzle pieces," said Cristina Guillen Diaz, Associate Materials Designer. "Each conversation is an exchange of backgrounds, stories and skill sets, and by the end of every interaction, we can both serve as reliable reference points for future support in our respective departments. Another advantage is recognizing familiar faces in the office from these introductions, which has made me feel more welcome in such a big company. Overall, I am grateful New Balance offers this program, and I would recommend it to all associates regardless of role or job level." #networking #professionaldevelopment
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