Marcel Digital

Google Analytics 4 is a game-changer for businesses, providing more in-depth insights into user behavior!💡 Unlike its predecessor, Universal Analytics, GA4 operates on an event-based tracking model, allowing marketers to understand every touchpoint of a user’s journey across platforms.💻 Learn how GA4 empowers marketers and more in our latest blog: https://lnkd.in/gYcqujks #googleanalytics4 #marketing

Exciting news!💡 Google has launched ads in AI overviews, now appearing in mobile search results for U.S. users! Hear from Morgan O'Hea, Director of Paid Media, on how this change can help brands connect with their audience earlier in the search journey and boost brand awareness. Stay tuned for more updates and visit www.marceldigital.com to learn more. 💻 #digitalmarketing #AI #GoogleAds

Account-Based Marketing focuses on high-value accounts rather than broad audiences, allowing B2B companies to create more personalized, meaningful engagements with key decision-makers. Account-based paid search takes this concept further by using targeted ads to reach specific accounts, improving the efficiency of marketing efforts and boosting ROI. 📈💻 Learn more in our blog: https://lnkd.in/gEsnh8Pr #paidmedia #abm #accountbasedmarketing

Our team had a blast candle making at Chicago Candle Co. during our monthly company outing last week!🕯🌃 #companyevent

Meet Casey Jordan! Casey has a degree in Computer Science from the University of Wisconsin-Madison where he began his career developing websites for their Athletic Department. From revamping the design of single page websites to building new complex web applications, Casey has held several roles in a diverse range of projects. In his time as a web developer, Casey has gained a passion for the development process that has led him to become a proactive programmer while continuing to perfect his craft. Outside of work, Casey enjoys exploring different neighborhoods in Chicago, playing pick-up basketball and discovering new music. 🏙🏀🎶 Meet the rest of our team: https://lnkd.in/gtvrMWTA #employeespotlight

Web applications are integral to business operations, from handling customer transactions to managing internal data. Ensuring that your web applications are secure protects both your business and its users. By choosing a secure development platform like Umbraco and .NET, you build a strong defense against potential threats from the ground up. 📈🔒 While Umbraco and .NET provide many security features, developers still need to follow best practices to maximize application security. Here are some essential practices to follow when building secure web applications! Learn more in our latest blog: https://lnkd.in/gux69xTs #umbraco #security

The thought of migrating to a new CMS can often be overwhelming, conjuring images of lost data, broken links, and a dip in search rankings. However, with a structured approach and meticulous planning, a website migration can be a smooth and hassle-free process. Here's a breakdown of the migration journey to Umbraco! 💡💻 Learn more in our blog: https://lnkd.in/gDg3Fdrw #umbraco

Optimizing your Google Business Profile goes way beyond just listing contact info—it's about showcasing everything your business has to offer! Here's how to ensure each section of your profile is fully optimized to increase visibility, engage potential clients, and drive conversions. 💡💻 Learn more in our guide: https://lnkd.in/gPphFKcH #localseo #googlebusiness

Exciting news! Our team is growing! 🌱 Meet Rajeev D. - our new Paid Media Manager. Welcome to the team!👏 Meet the rest of our team: https://lnkd.in/gtvrMWTA #welcome #paidmedia

The integration of SEO and content marketing is filled with challenges that can hinder a brand's ability to effectively engage with its B2B audience. Addressing these obstacles head-on with strategic insights and actionable solutions is key to developing long-term success! 📈💡 Overcoming these challenges is not a one-time effort but a continuous process of learning, testing, and refining. By staying informed, focusing on the audience, and leveraging data, businesses can navigate the complexities of SEO and content marketing, driving meaningful engagement and achieving their digital marketing objectives. 💻 Learn more in our blog: https://lnkd.in/g3jGhTPD #seo #content #integration