Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.
LEARFIELD
Spectator Sports
Plano, TX 58,753 followers
Powering the connection of fans to the brands & experiences they love in sports and live events.
About us
LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.
- Website
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https://www.learfield.com/
External link for LEARFIELD
- Industry
- Spectator Sports
- Company size
- 1,001-5,000 employees
- Headquarters
- Plano, TX
- Type
- Privately Held
Locations
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Primary
2400 Dallas Parkway
Suite 500
Plano, TX 75093, US
Employees at LEARFIELD
Updates
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Learfield's Rocket Sports Properties and The University of Toledo Athletics introduce an on-field logo sponsorship with Window World, featuring its logo on both 25-yard lines at the Glass Bowl. The logos will debut this Saturday, October 26, when Toledo hosts Bowling Green. Read more about the partnership here: bit.ly/3ApGyYC
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Marquette University Athletics and Third Space Brewing announce the release of Marquette Golden Ale, the first-ever officially licensed and co-branded craft beer of the Golden Eagles. The partnership, facilitated by Marquette Sports Properties, also designates the brewing company as the "Official Craft Beer Partner of the Golden Eagles and Marquette Athletics."
Marquette Athletics and Third Space Brewing Announce the Release of Marquette Golden Ale
https://www.learfield.com
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Florida Athletics and Learfield Studios introduce All Access: Florida Men’s Basketball, a three-part docuseries presented by Renewal by Andersen, following Coach Todd Golden and the team as they prepare for the upcoming season. The debut episode premieres Friday, with new episodes airing weekly on all Florida Athletics social channels and streaming on Florida’s new digital content streaming platform, Gators+.
Florida Athletics and Learfield Studios Unveil First Collaboration on All Access: Florida Men’s Basketball
https://www.learfield.com
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Learfield's Redbird Sports Properties and Illinois State Athletics introduce an on-field logo sponsorship with State Farm to feature its logo on both 25-yard lines at Hancock Stadium. The logos will debut on November 2 when the Redbirds host Youngstown State. Read more about the partnership here: bit.ly/4hsJmFk
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University of Iowa Athletics, in collaboration with Learfield: Hawkeye Sports Properties, has announced a multi-year partnership extension with MidWestOne Bank, naming it the presenting sponsor of Hawkeye Men’s Basketball.
MidWestOne Bank Expands Partnership with Iowa Athletics to become Presenting Sponsor of Hawkeye Men’s Basketball
https://www.learfield.com
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Learfield, in partnership with the Minority Opportunities Athletic Association (MOAA), is proud to announce the 16 participants selected for this year’s EDGE Academy. The program is dedicated to empowering diversity, growth, and equity in college athletics, and we’re excited to support these future leaders as they develop and thrive in the industry!
2024-25 Learfield EDGE Academy Participants - National Association of Collegiate Directors of Athletics
nacda.com
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Florida Athletics, in partnership with Gators Sports Properties and Learfield Studios, has announced the launch of Gators+, a newly re-designed and re-branded digital streaming platform. Gators+, powered by SIDEARM Sports, is the ultimate destination for Gators fans to access premium original content, as well as game highlights, press conferences, coaches' shows, and more.
Florida Athletics Announces Launch of Re-designed Digital Streaming Platform Gators+
https://www.learfield.com
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Wisconsin Athletics, Learfield Studios, and Badger Sports Properties have partnered to produce various digital content series promoting Wisconsin teams, coaches, and student-athletes throughout the year. The partnership officially kicked off Wednesday with the first episode of All Access: Wisconsin Men’s Basketball, a 3-part docuseries presented by PinSeekers Golf.
Wisconsin Athletics and Learfield Studios Team Up on Premium Content Creation
https://www.learfield.com
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Learfield is excited to be part of the Sports Business Journal IAF agenda, where our own Cole Gahagan will join industry leaders Casey Wasserman, Chairman and CEO of Wasserman, and Ross Bjork, Athletic Director for The Ohio State University Athletics on the “What is Driving Revenue Growth in College Sports?” panel. We’re looking forward to sharing insights and discussing the future of revenue growth in the college sports industry!