January Digital

Join us in supporting Genesis Women's Shelter & Support at Jamfest - because everyone deserves a life free from fear. At January Digital, we proudly support Genesis Women’s Shelter through our Good Works program, which is rooted in our commitment to improving the lives of those in our communities. Genesis provides safety, shelter, and support to thousands of women and children escaping abuse every year. On November 2nd, Genesis will be hosting Genesis Jamfest, a concert fundraiser headlined by chart-topping country band LANCO. If you’re in the DFW area, tickets are still available to support this incredible organization. Come and join us! Learn more or donate by visiting the link in the comments.

Election year. Shorter holiday season. Shipping disruptions. Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season? Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4. Here are 5 ways to ensure your media is holiday-ready: 1. Maximize AI Ad Solutions 2. Prepare Strong Creative and a Lot of It 3. Plan for Before, During and After Key Moments 4. Have a Contingency Plan  5. Monitor the Market For his full breakdown on how to stay agile and maximize performance in the months ahead, visit the link in the comments. #Holiday #Q4 #DigitalMarketing

Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, and a college ambassador program. Our Founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow about how this move can humanize Rent the Runway for Gen Z, a generation that adopts and quickly grows brands they believe in. For more on Rent the Runway's college tour and overall Gen Z strategy, visit the link in the comments. #GenZ #Marketing #Fashion

In retail, "Mission Possible" means rewriting the rules. At Shoptalk Fall last week, the future was written. The inaugural Shoptalk Fall in Chicago kicked off with a “Mission Possible” theme. On day one, our President, Sarah Engel, shared the stage with Suze Dowling of Pattern Brands and James Reinhart of ThredUp, tackling how to stay innovative through changing times. Their guiding question? “If we started again today, what would we do differently?” Sarah also led a powerful discussion with Danielle Schmelkin of J.Crew and Adam Goldenberg of Fabletics. Both spoke to aligned teams, technology advancements, and the crucial role of data - mobile, site, stores, and even social commerce - to drive the future of unified commerce. In our Shoptalk Fall recap, we share more in-depth from each of these sessions as well as some takeaways from other impactful sessions and speakers - like Michael McGoohan of Solo Brands and Amber Turley of SEPHORA. Visit the link in the comments for our full recap. Let us know what you found most inspiring at Shoptalk. And we’ll see you in Vegas! #ShoptalkFall #MissionPossible #Retail

Carhartt and January Digital are thrilled to receive MediaPost’s OMMA Award for Excellence in Online Advertising - Virtual Reality/Augmented Reality. For over 130 years, Carhartt has defined excellence in American workwear. Now, alongside our valued partners at Carhartt, we’re proud to help support their mission of serving hardworking people through innovative digital strategies that connect meaningful heritage with powerful new technologies. For 20 years, MediaPost’s OMMA Awards have celebrated the best in online media, marketing, and advertising, and we're excited to be among this year’s winners. For the full announcement, visit the link in the comments. #OMMAAwards #Marketing #AR #VR

Think there’s nothing new left in retail? Think again. The very first Shoptalk Fall is happening next week in Chicago, and our President Sarah Engel is set to take the stage with 4 industry visionaries who are experts at transforming new ideas into bold, industry-shaping innovations. Join us on Wednesday, 10/16 at 3 PM with Suze Dowling, Co-Founder and Chief Business Officer of Pattern Brands, and James Reinhart, CEO of ThredUp to learn how they are decisively and undeniably embracing change to shape the future of shopping. Then, join us on Thursday, 10/17 at 9 AM with Danielle Schmelkin from J.Crew and Adam Goldenberg from Fabletics to explore how unified commerce is reshaping customer experiences as well as their business success. If you’ll be at Shoptalk Fall, Sarah Engel and Claire McClung would love to connect! Drop a note in the comments or reach out to them directly. #ShoptalkFall #Retail #Commerce

Carhartt doesn’t just build gear tough enough to withstand the real world - they’re making strides in the virtual one too! We're thrilled to announce that alongside our innovative partners at Carhartt, we've been named a finalist for The Digiday Awards in the Best AR/VR category. Carhartt continues to blend cutting-edge technology with their rich heritage, and it’s been an exciting journey to help bring this vision to life. Congratulations to all of this year’s finalists! Check out the link in the comments for more details on the awards. #DigitalMarketing #DigidayAwards #AR #VR

Style that sparkles and strategy that shines – that’s Kendra Scott! We’re honored to work alongside the brand in meeting customers exactly where they are, when they want, and with the perfect piece, every time. Alongside our amazing partners at Kendra Scott, we have been named as a finalist in the Best E-Commerce Strategy category in The Digiday Awards! Congratulations to all the finalists! For more details, check the link in the comments. #Ecommerce #Marketing #Fashion

Danke Shopware for an incredible afternoon full of community at Shoptoberfest! Our President Sarah Engel took the stage (aka beer hall floor) and shared insights on the challenges brands and retailers face today - from managing rising costs to evolving customer expectations and balancing performance with brand building. Hot topic of discussion? Exactly how to reduce reliance on promotions and discounts, and how to make it an organizational imperative in 2025. Missed Shoptoberfest? We podcasted on-site with 🏃 Brent W Peterson of “Talk Commerce” and Scott Ohsman from “Always Off Brand”. We recapped Sarah’s session, debated whether COVID reshaped retail or simply accelerated changes, and explored Gen Z's consumer behavior with a guest appearance from our Gen Z pro, Danielle Kurtz. Prost to a great event with friends old and new! #DigitalMarketing #Ecommerce #Shoptoberfest

The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts. Privacy challenges that confused retailers and gave them less control. Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of US DTC & Global Digital at Steve Madden, on Ken Pilot’s The Retail Pilot - Leaders & Legends podcast to discuss the current state of marketing, what’s working in retail today and what’s next. Steve Madden is a shining example of how to balance strong creative with deep customer insights. By understanding who their customers are, where they are, and how to engage them, they deliver trend-first products in a culturally relevant way. And they don’t stop there - they maintain a two-way conversation with their audience, from watching organic TikTok videos to reading Instagram comments, ensuring they respond to customers’ wants and needs. To listen to the full podcast episode, visit the link in the comments. #DigitalMarketing #Retail #Fashion