Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

Sometimes we just need a little walk around the office 🤷♀️ Have you been curious about how a modern cross-communication platform could help you connect with your customers and even drive more conversions for your marketing campaigns? We’ve got the perfect, no-commitment solution. Check out our 5-minute demo ⬇️ https://lnkd.in/eXP-yqRq

Understanding your customer is as essential to your business as knowing your partner is to a successful relationship—except, rather than comparing love languages, you're analyzing user data. 🥰📊 Quantitative data gives us the “what” behind customer engagement— purchase history, clicks, demographics — but to truly connect, we need qualitative insights that reveal customer motivations and emotions. That’s where short-form surveys come in! By incorporating quick, one-tap surveys across key touchpoints, marketers can gather valuable feedback that enriches customer profiles and powers more personalized experiences. Ready to take your strategy to the next level? Read the full blog post written by Iterable Product & Customer Evangelist, Sterling Bailey ⬇️ https://lnkd.in/eAsfkzeC

Gone, but never forgotten 💀🪦 Some things in a marketer's life are just destined for the graveyard. From bad subject lines to endless "final versions," we’re saying goodbye to the struggles that keep us up at night. What would you add to the list? Let us know in the comments! ⬇️

With over 14,000 martech platforms out there, how do you find the best one for your business? 🤔 The secret to the perfect fit is all in the RFP. A well-constructed Request for Proposal can help you evaluate options with confidence, so you're not just picking what looks good on paper but what truly meets your needs. Here are our top tips to nail your next RFP: 📌 Identify and prioritize your requirements 📌 Set a clear timeline and budget 📌 Stay organized with project management tools 📌 Use data-driven scoring to eliminate bias Ready to dive deeper? Check out our guide to help you cut through the noise and make the best martech decision for your team ⬇️ https://lnkd.in/g8nmvGWD

We’ve been honored as a Leader in Snowflake’s Modern Marketing Data Stack report not once–but twice! 🎉✌️ This recognition underscores the power of Iterable’s integration with Snowflake’s AI Data Cloud and our commitment to helping marketers turn data into action. With advanced data management capabilities, Iterable empowers brands to create more personalized, meaningful connections with their audiences—right when it matters most. Read more about Iterable and check out the full Snowflake Modern Marketing Data Stack report here ⬇️ https://lnkd.in/gN_UErsw

When Anyfin discovered how Iterable’s Smart Ingest could help activate their wealth of user data, it felt like hitting the solution jackpot 💰✨ Anyfin, a Stockholm-based fintech company, is transforming debt management for their customers. By leveraging Iterable, they’ve streamlined their data integration, reduced technical lift, and empowered their marketing team to create personalized, cross-channel experiences—fast. Smart Ingest enabled Anyfin's marketing team to gain full control of customer data without relying on technical resources. The result? Faster cross-channel communications, a 10x boost in loan conversion rates, and deeper personalization at every touchpoint. Read the full case study here ⬇️ https://lnkd.in/ez_gmhdY

It takes a supernatural group of strategists to conjure up some scary good marketing campaigns, and we’ve built quite the terrifyingly talented team 👻🎃 Our spooktacular marketing experts are here to electrify your brand. We'll stitch together killer strategies, revamp your leads, and breathe new life into your content! With this spooky team by your side, your marketing efforts definitely won’t be resting in peace 🪦

If you're anything like us, you're always searching for ways to up-level your innovation. Real marketers understand the difference between harnessing the power of AI to elevate their creativity and blindly relying on it, striking the perfect balance between leveraging AI assistance and continuing to innovate (while maybe even sneaking in an extra coffee break). ☕️😴 Well that’s where Iterable’s AI Suite comes in to do the heavy lifting. With our GenAI journey builder, you can build personalized campaigns faster than ever before—leaving you more time to fine-tune your strategy and connect with customers in meaningful ways. Join our customers like Nextdoor, SeatGeek, and Calm and unlock fresh ideas while optimizing every step of the customer journey. Iterable’s AI Suite saves you time so you can focus on what matters most, your strategy. Ready to see how fast (and easy) it can be? Watch the full breakdown of Iterable’s AI Suite now! ⬇️ https://lnkd.in/gGfRkPC8

Building a new journey can sometimes feel like writing a letter using a dumbbell as a pen, but that’s where the use of AI tools can step in and carry some of the load 🏋️♀️✍️ Over the summer, we introduced Journey Assist—our AI-powered, prompt-based tool that makes journey building more efficient. Now, whether you're creating a welcome series or updating an abandoned cart flow, you can design intricate journeys with just a few prompts. Marketers love it for the time-saving magic that enables them to focus on creating even more memorable customer experiences. Ready to streamline your workflow and unleash your creativity? Read the blog post to learn more about Journey Assist today! ⬇️ https://lnkd.in/ehKSUPpA