Integrate

We’re a proud 6sense partner and sponsor of #6sBreakthrough24, happening Oct. 7-10 in Las Vegas! Join us to find out how Integrate and 6sense are better together. Breakthrough features customer-led presentations, exciting product sessions, and networking opportunities with over 1,200 marketing and sales leaders. Get ready to hear inspiring stories and insights to transform how you create revenue. And we’re just as excited for the fun evening events, too – 6sense sure knows how to throw a party! Will we see you there? Let us know in the comments!

Exciting news! Integrate and Captello Announce Strategic Partnership to Elevate Event Lead Management for Global Customers. Integrate is thrilled to partner with Captello, enhancing our enterprise customers' experience with top-tier technology and seamless service improvements. Read the full Press Release below. #leadmanagement #datagovernance #eventleadcapture #MarketingOperations #MOPs #MarTech

🚨 Last chance to register 🚨 The GTM Era Tour is in NYC tomorrow! https://lnkd.in/gDJCMpB2 Join Integrate along with Demandbase, Momentum ITSMA and Pipeline360 tomorrow morning at Andaz 5th Ave for a morning of networking, learning, and strategizing. We'll be covering: ⏺ Decoding modern GTM complexities ⏺ Crafting your success roadmap ⏺ Unleashing AI's potential in GTM and ABM ⏺ Harnessing predictive analytics for fearless growth Don't miss out on this chart-topping event. Spaces are limited, so secure your spot now! #GTMEraTour #B2BMarketing #MarketingStrategy

🎟️ The GTM Era Tour is coming to NYC! 🌟 Are you ready to shake off old B2B marketing strategies and step into a new GTM era? Join us along with Demandbase, Momentum ITSMA and Pipeline360 on Aug 27th at Andaz 5th Ave for a morning of networking, learning, and strategizing. On the setlist 🎶 : ⏺ Decoding modern GTM complexities ⏺ Crafting your success roadmap ⏺ Unleashing AI's potential in GTM and ABM ⏺ Harnessing predictive analytics for fearless growth Don't miss out on this chart-topping event. Spaces are limited, so secure your spot now! https://lnkd.in/gDJCMpB2 #GTMEraTour #B2BMarketing #MarketingStrategy

Our CEO Jeremy Bloom was recently interviewed by Pulse 2.0 for the Story Behind Integrate. Check out the complete coverage here 👇 https://lnkd.in/gktmbZN7

🚀 Elevating Marketing Precision in Economic Uncertainty 🚀 In challenging economic times, the pressure for marketers to perform is immense. Steve Armenti, VP of Marketing at DigitalOcean, highlights his preference for precision rather than scale and how it should guide our strategies today. Key Takeaways: 🎯 Focus on Precision: Revisiting strategies, retaining what delivers, and eliminating what doesn’t is crucial. 💡 Strategic Spending: Allocate budgets precisely to reach the buying groups that matter, thereby enhancing lead quality and conversion rates. 🔍 Tech Stack Efficiency: Purpose-driven technologies are key. Tech choices should solve specific problems and offer clear ROI. 🤝 Strengthen Sales Partnerships: High-quality leads foster better sales-marketing alignment, making every marketing dollar work harder and smarter. Explore more ways to maximize marketing efficacy at Integrate. #MarketingStrategy #LeadQuality #TechEfficiency #SalesAlignment

🚀 Redefining Account-Based Marketing 🚀 In a recent enlightening discussion with Steve Armenti , VP of Marketing at DigitalOcean, he invites us to rethink Account-Based Marketing (ABM) into a more dynamic, principle-based approach for our go-to-market strategies. 🎯 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 💡𝗕𝗲𝘆𝗼𝗻𝗱 𝗦𝗲𝘁-𝗮𝗻𝗱-𝗙𝗼𝗿𝗴𝗲𝘁: Moving away from traditional ABM campaigns. Do continuous engagement and alignment with sales. 💡𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗟𝗶𝘀𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Emphasis on constructing this list with sales teams to ensure a shared vision. 💡𝗧𝗶𝗲𝗿𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Breaking down account engagement into tiers: 🔹 𝗧𝗶𝗲𝗿 𝗢𝗻𝗲: High-value accounts needing custom-tailored engagements. 🔹𝗧𝗶𝗲𝗿 𝗧𝘄𝗼:Broader yet personalized approach with specific offers. 🔹𝗧𝗶𝗲𝗿 𝗧𝗵𝗿𝗲𝗲: Scaled marketing, leveraging the account-based lens. Follow Integrate to rethink how your organization approaches ABM. #AccountBasedMarketing #GoToMarketStrategy #SalesAlignment #B2BMarketing

🎯 Eureka Moment in B2B Marketing 🎯 Ever felt on top of your game with marketing metrics only to realize they didn’t align with sales results? Steve Armenti, VP of Marketing at DigitalOcean , once at Google, had that revelation when the MQLs were all in the green, but sales were in the red. At that moment, alignment took center stage. Follow Integrate for more tips and strategies on leveraging a full-funnel marketing strategy and building sales relationships to hit those KPI targets. #FullFunnelMarketing #SalesAlignment #MarketingStrategy #B2BMarketing

🚀 Embrace Precision and Transform Your B2B Marketing 🚀 Learn all about the crucial shift towards precision targeting in B2B marketing with Steve Armenti, VP of Marketing at DigitalOcean. His strategies help to accurately define the buying group, tailor marketing efforts, and significantly enhance ROI. 🚀 Key Strategies: Understanding the Real Target: It’s not just about who you think it is. The Pivot to Precision: Fine-tune your focus to multiply your results. Leverage Technology for Success: Integrate’s role is to refine and measure your marketing for optimal outcomes. Follow Integrate for more tips and strategies that can transform your B2B marketing effectiveness across every channel. #PrecisionTargeting #B2BMarketing #MarketingROI #StrategicMarketing

🚨Data quality is the foundation of a B2B marketing campaign’s success. However, unstructured leads will cause inefficiency, unpredictable follow-ups, and poor data handling, which will kill your marketing efforts and drain your money! 🚀Our newest blog offers strategies to: ✅ Enhance Operational Efficiency ✅ Leverage Advanced AI Analytics ✅ Ensure Strict Data Compliance ✅ Drive Sales and Marketing Success Ready to optimize your lead list management? Please read our blog here: https://lnkd.in/dgN-xHCv #B2BMarketing #LeadManagement #DataQuality