As the festive season approaches, Cadbury is stepping up its game with the launch of “Studio Creations”! Learn more about this sweet campaign by Wavemaker
What ingredients go into a media plan destined for sweet success? 🍫 Wavemaker India has developed a strategic media planning and buying plan to amplify Cadbury Gifting India's new product launch, Studio Creations. The product launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers, according to IndianRetailer.com. To great taste, Mondelez India has partnered with movie stars and celebrity couple Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors. Creative is done by Ogilvy and Design Bridge and Partners 🤝🏽 Nitin Saini, VP of Marketing at Mondelez India told Indian Retailer: “With Studio Creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India." Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India said: “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.” #marketing #retail #advertising #india #wpp