Cronin

We're proud to support Modern Woodmen of America with smart strategies that boost visibility, build trust, and target the right audiences to drive growth. Local sports marketing has been a game-changer, helping this national brand and its reps connect with communities in powerful ways. From the NHL's Carolina Hurricanes and Anaheim Ducks to the NFL’s Los Angeles Rams, Modern Woodmen is scoring big with in-stadium takeovers that capture attention, elevate brand awareness, and create lasting fan connections.

Exciting times at #AMINDataDistillery2024! Our very own Ronald S. and Michelle Swetzes are connecting with industry leaders and fellow AMIN allies, soaking in expert insights in Illinois. 💡

From slicing metal to outsmarting robots, Connecticut has got your future made! We’re thrilled to share our latest project for the CT Office of Manufacturing—a lookbook that’s part of the "Got It Made" campaign. Much like the college admission catalogs, this lookbook highlights the various pathways available to young adults in manufacturing. Whether you're dreaming of strengthening our nation’s defenses or diving into cutting-edge tech, this resource is packed with everything you need to explore the industry. The digital version is available for viewing on the campaign website—GotItMadeCT.com

Mia Pasquariello is like a magician’s hat: every day she surprises us with delight, pulling out something more amazing than the last — leaving you wondering how it all fits in there. After Mia interned for Cronin, we knew we couldn't let her go. Since joining full-time last year, her work has rippled throughout the agency, leading social and publicity efforts for key clients. Mia is a shining example of positivity, approaching every project with confidence and dedication. She exemplifies our values and, like all good goats, is unafraid to graze new pastures. Cheers to our September Goat of the Month!

Big News! We're happy to welcome scott higgins as our Co-Executive Creative Director. He’s spent the last 20 years crafting campaigns for giants like AT&T, Microsoft, and Foot Locker, leaving a creative legacy that now calls our agency home. When he’s not driving creative brilliance, he lives a sporty life in New York with his wife and their three kids. Oh yes, and two dogs, and two rescue birds. That’s a lot of animals, which makes us think he’ll fit right in here with the goats. We can’t wait to see what fun he can stir up here at the barnyard.

Faced with the challenge of making manufacturing more visible to Connecticut’s teens to address the sector’s workforce shortage, the Connecticut Office of Manufacturing turned to us for a fresh perspective. The result? The “I Got It Made” campaign—a multi-level, integrated approach designed to show young adults that when you have a career in manufacturing, you’ve got it made. With a dynamic mix of content launching statewide, we’re showing Connecticut what modern manufacturing looks like—and why the next generation should take a closer look. #GotItMadeCT #IGotItMade #adagency

Meet Janika Morales, our GOAT of the Month! 🐐 She’s not just the first face you see when you walk into our office — she’s the heart of our team, creating an environment where visitors feel at home and employees feel safe to be authentically unique. With a smile that lights up the room and the calm to handle anything (even wild “goat-astrophes”!), Janika’s unmatched attention to detail and genuine care for everyone makes her truly special. Whether she’s planning events or solving problems with coolness and sincerity, she always goes above and beyond. Thanks for leading the herd with heart, hustle, and so much more, Janika!

From Connecticut to the picturesque streets of Italy, our Head of Production, Lester Ayala, took on the world of cinema at the 12th Annual Ariano International Film Festival! 🎥 For the third year in a row, Lester brought his expertise to the prestigious Technical Jury, evaluating short films from across the globe. The magic of filmmaking was celebrated over seven action-packed days with workshops, events, and a dazzling red carpet event.

Congratulations Tara Linton

If anyone can make balancing spreadsheets look as glamorous as wearing bling, it’s Lorie Trott! After a remarkable quarter-century with our agency, she remains our cherished accounting associate. When she’s not crunching data like a nutcracker for numbers, Lorie delights in spoiling her grandkids, savoring chocolate cake, and spending time with her chickens and their adorable baby chicks. Here’s to 25 years of brilliance and many more to come (don’t worry, Lorie checked the math).