Crawford Group

Even with summer behind us, the digital marketing heatwave is still going strong. Let’s dive into some of the hottest trends of the season that continue to make waves. 1. AI-Powered Personalization AI took digital marketing by storm, with brands like Sephora leading the charge. Hyper-personalized recommendations drove both engagement and sales, while AI-powered email campaigns boosted open rates and conversions across industries. 2. Interactive Content Engagement was the name of the game as polls, quizzes, and interactive infographics became must-haves for social media. Netflix and BuzzFeed tapped into this trend, creating content that not only entertained but also deepened audience connection and increased time on site. 3. User-Generated Content (UGC) Dominance UGC was the ultimate brand booster this summer. GoPro and Starbucks encouraged fans to share their adventures, building authentic connections and flooding their campaigns with relatable, user-created content. 4. Voice Search Optimization With smart speakers on the rise, voice search optimization became critical. Brands like Domino’s leveraged this to simplify online ordering, offering a hands-free, seamless experience that meets consumers where they are. 💡 Key takeaway: This summer was all about personalization, interaction, and purpose. From AI to eco-conscious messaging, brands met customers exactly where they wanted to be. How did you adapt to these trends? #marketingtrends #summer2024 #digitalmarketing #AIpersonalization #interactivecontent #sustainability #voicesearch #ugc #outsourcedmarketing

Happy Halloween from the spooky crew at Crawford Group! 🎃 As the leaves fall and ghouls come out, we’re reminded that marketing is a lot like crafting the perfect brew, both require a dash of creativity, a sprinkle of science and steep it in strategy to avoid being yesterday’s leftovers! This Halloween, let’s unleash our creativity, think outside the coffin, and send your competition running for the hills! #halloween2024 #spookyseason

Customer journeys are transitioning from generic to hyper-personalized messaging, The Crawford Group GTM team is embracing how AI is leading this charge.

No matter if you’re in finance, marketing, or sales, everyone could use a way to unwind as a team! As the chill sets in, Crawford Group is ready to plan a celebration your team will love. Crawford Group’s seasonal event packages cater to every group and budget, ensuring that your team enjoys more fun with less hassle! We’ll handle everything (except choosing the best flannel) with affordable, fully managed virtual, hybrid, and in-person solutions that make hosting your fall office party effortless. So, kick back, focus on your team, and let us do the heavy lifting! https://hubs.ly/Q02VkCKW0 #FallEvents #TeamCelebration #EventPlanningMadeEasy #CozySeasonFun

Meet more of the Crawford Group team! Ana and Taylor are essential to our seamless account operations, expertly managing intricate customer requirements and proactively addressing challenges before they arise. We are truly grateful for their invaluable contributions. 📸Anakaren Michel 📸Taylor Robertson #CrawfordGroup #DreamTeamButMakeItReal

Today, on International Boss Day, I'm reflecting on the importance of leadership and the strides we've made towards gender equality in the workplace. As a member of a woman owned and led company, we find diversity fuels our innovation. I have spent the last 20 years at Crawford Group experiencing the value that comes with inclusive leadership. But today is more than a celebration, it’s a call to action. We must ensure women hold key decision-making roles, not just a seat at the table. Achieving true gender parity requires bold actions, accountability, mentorship, and breaking down systemic barriers. Let’s celebrate by committing to real change. #InternationalBossDay #WomenInLeadership #DiversityAndInclusion #CrawfordGroup #WomenInTheWorkplace

On International Boss's Day, let's celebrate the strides women leaders are making and continue to be the change that drives progress in the workplace. #internationalbossday #bossday #womenintheworkplace #genderparity #leadership #diversityandinclusion #womenleaders #crawfordgroup

Celebrating all those great bosses of yesteryear, today and tomorrow, who support, honor, mentor, and inspire those they lead.

Today, we celebrate the leaders who inspire us and reflect on the need for diverse leadership and ongoing efforts toward gender parity in the workplace. At Crawford Group, we take pride in being a woman-owned and led company where diversity drives our success. However, McKinsey & Company’s 2024 Women in the Workplace report reminds us that significant barriers still exist. This #BosssDay, let’s honor our inspiring leaders and commit to creating a workplace where every woman can thrive. Explore how we can drive meaningful change in our latest blog, read it here. #internationalbossday #womenintheworkplace #genderparity #leadership #diversityandinclusion #womenleaders #crawfordgroup

Almost 20 years of working with Adobe to deliver their annual flagship customer event. And it just gets better every year. What an accomplishment team! Kudos!