Bridge Partners

You know the drill—tight deadlines, last-minute changes, and when that CRM decides to act up... mayhem! But here’s the thing: B2B pros don’t scare easy. 👻💼🎃 This spooky season, let’s share a laugh (and maybe a tiny scream) about the scariest work moments we’ve all faced. What’s your B2B horror story? Drop it below—if you dare. #B2B #sales #marketing #channel #halloween

As a fully remote company, flexibility is our forte. 🌍 Pictured here, part of our team gathered in Seattle for a strategy session that brought together big ideas and even stronger connections. In-person meetings? They’re the 🍒 cherry on top of a remote culture built on collaboration, trust, and shared goals. Whether we’re in Portland, St. Louis, or Atlanta, our cloud-based tools make teamwork seamless—no matter the distance. By empowering one another, we’re helping clients transform the future of tech, cloud, and partner ecosystems, one breakthrough at a time. Pictured (left to right): Christine King, Ryan Turner, Marisa Lather, Matt Hansink, Paul Shirer, Penny Byron, Rebecca Jones, Matthew Albert, Kyrsa Dixon, Tim Gunderson, Christine Morrell #BridgePartnersProud #RemoteWork #Teamwork #Collaboration #Innovation

⏰ The clock is ticking... Don't let MDF funds go unused—make them work for you now! As we approach the year’s close, it's critical to ensure that your partner programs are firing on all cylinders. In this article by Senior Director of Partner Ecosystems Kyrsa Dixon, she outlines 5 actionable strategies to accelerate partner MDF use in H2, helping you achieve the greatest impact with the resources you have. Whether you're looking to boost ROI or create more meaningful partner engagements, these insights can help you drive results before the new year. Read more here: https://lnkd.in/giWcCG4G #PartnerMarketing #MDF #ChannelGrowth

In 2024, AI has become the must-have investment for tech and cloud marketing organizations. But are we really seeing the promised gains in efficiency and innovation? According to research, less than 10% of companies are fully realizing AI's potential. Why is that? At Bridge Partners, we've seen firsthand that successful AI adoption requires a strategic approach. It’s not just about experimenting—it's about scaling the right use cases with speed and precision. AI Principal Paul Shirer teamed up with Senior Solutions Directors Ryan Turner and Kyrsa Dixon to explain how the Bridge Partners AI Accelerator Method is designed to help businesses get results in weeks, not months. Curious to learn more? Check out our latest insights on how you can unlock AI’s full potential: https://lnkd.in/gQ-47jpZ #AI #artificialintelligence #getstarted #marketing #partnerchannel

No matter your industry or role, we all sit through meetings. The best part? You can positively influence any meeting, regardless of the topic or structure. One powerful way to do this is by focusing on how you can contribute. Read on for ways to bring positive energy to your meetings. 🔋 Set the tone Every meeting has energy. Decide what kind you want to create and bring it with you. 👀 Observe the energy Pay attention to the meeting's pulse. Is there a strong flow, or does it feel stagnant? If you notice energy dipping, refocus and find ways to re-engage yourself and others. 🤔 Check in with yourself Are you engaged? If not, why? Identify what’s distracting you and find ways to refocus. 👥 Observe others Are they engaged? If not, how can you bring them in? Sometimes, asking a thoughtful question or bringing in a bit of humor can reignite energy in the room. 🚀 Contribute, don’t just take Instead of focusing on what you're getting from the meeting, shift your mindset to how you can contribute. For example: – If you feel the group has gone down a “rabbit hole,” speak up and get everyone back on track. – If others seem unsure but aren't asking questions, ask for clarity—even if you already know the answer. – Don’t be afraid to inject humor where appropriate—it can revitalize the conversation and break tension. This is just one way to make an impact. Positive energy is contagious and can transform the meeting for everyone involved. How do you keep meetings engaging and productive? Drop your thoughts in the comments—your experience could help spark new ideas! #worktips #leadership #productivity #meetings

What do writers do when blank-page syndrome hits? 📖 AI can certainly be used as a crutch, but talented, experienced, *quality* writers have a few more tricks up their sleeves. Here are some tactics our team uses: ➡️ Turn Off Your Internal Editor: Start writing without worrying about whether it’s good or bad. Editing should come after completing a draft. ➡️ Embrace the Blankness: Use a large piece of paper or a whiteboard to freely write down everything that comes to mind without worrying about order or structure. This can help unlock ideas and connections between them. ➡️ Digital Version of Embracing the Blank Page: Open a new document and freely write or copy everything you know about the topic, including unrelated ideas. Use color coding to distinguish material you cannot use as written, and later reorder and structure your ideas into a coherent story. ➡️ Purposeful Procrastination: If stuck, take a short break to reset your brain. Engage in an activity unrelated to writing, like going for a walk or solving a puzzle, and return to your work with fresh energy. ➡️ Shift the Subject: If all else fails, work on something different for a while before returning to your project. Sometimes this change of focus can help break through the block. ➡️ Permission to Rewrite: Don’t aim for perfection on your first draft. Revisions are a natural part of the process, and it's okay to start over if necessary. Are you any less of a writer for using AI? No. But don't forget what makes communication so valuable: the human on the other side. What are some of your favorite ways to tackle first drafts? Let us know in the comments. #content #AI #marketing #writingtips

At Bridge Partners, we are deeply committed to fostering diverse leadership and championing the growth of women in leadership roles. We know that peer-to-peer learning is one of the most powerful tools in advancing careers, and we are particularly proud of our Chief Growth Officer, Rebecca Jones, for her leadership and involvement in Athena Alliance’s Go-to-Market Leaders Peer Group. Rebecca’s commitment to guiding and mentoring women in go-to-market roles not only helps elevate the conversation but also empowers women to strategically expand their networks, gain new perspectives, and navigate the complexities of leadership with confidence. Her work with Athena aligns seamlessly with our values at Bridge Partners, where we continuously strive to create inclusive environments that allow diverse talent to thrive. It's our hope that, together, we can continue to push boundaries and create spaces for real, meaningful conversations that drive career advancement and personal growth. Have you had an empowering experience with a peer group before? Let us know in the comments! #WomenInLeadership #WomenLeaders #DEI

The average American spends 4-6 hours a day on their phone. 🤳⏱️ That’s a huge opportunity for marketers to capture attention. As media consumption habits evolve, mastering the art of crafting a strong hook is more important than ever. A hook needs to break through the noise and provide a clear reason to engage. While there are many ways to create an effective hook, it often comes down to understanding which part of the story will make your audience want to learn more. As Matt Hansink, Solutions Director, says: “Whether it’s a hook to grab attention or a call-to-action to convert, great storytellers deeply understand their audience—contextually, emotionally, and with nuance.” Effective hooks that capture attention include: ✅ A perspective or fact that challenges the norm ✅ Affirming an unspoken, but widely-held belief ✅ A bold statement with significant implications if true Want to captivate your audience? DM us "HOOKS" for more storytelling techniques for marketers.

With AI, marketers can now meet customers at every stage of their journey—and even predict their next move! 🔮 By leveraging data, insights, and operational agility, we can deliver seamless customer experiences. A customer-centric approach doesn’t just drive growth; it aligns the entire organization around a shared understanding of today’s dynamic customer. Here are three customer journey pivots to consider when planning for FY25: https://lnkd.in/g-bqbCd4 #AI #CustomerJourney #b2b

AI is transforming product marketing—but are you fully leveraging its potential? With 99% of marketers using AI in some capacity, it’s clear AI is already changing the way we work. But here’s the catch: only 36% have fully integrated AI into their daily workflows. That means there's a huge opportunity to maximize its potential. Check out some compelling stats from the 2024 State of Marketing AI Report that every product marketer needs to know: ➡️ 51% of marketing teams are piloting or scaling AI.  👉 Scaling AI across your marketing operations—from customer segmentation to content delivery—ensures you're staying competitive while driving efficiency and growth. ➡️ 80% of respondents prioritize AI to reduce time spent on repetitive tasks.  👉 Invest in AI tools that automate activities like data analysis, campaign optimization, and reporting. This frees up your team to focus on high-impact tasks like enhancing customer experiences and refining product messaging. ➡️ 64% of respondents want AI to help derive actionable insights from data.  👉 Use AI to interpret customer behavior, optimize features, and create personalized marketing strategies. Faster, smarter decisions = bigger results. ➡️ 68% of respondents feel positive about AI’s impact on marketing.  👉 Product marketers can use AI to optimize customer journeys, accelerate lead gen, and fuel product innovation. The time to integrate AI isn’t tomorrow—it’s today. Raise your hand if you're already piloting AI. 👋 Share this with fellow marketers and product teams who are exploring how AI can take their strategies to the next level. Have questions? Get in touch. Our AI Advisory team is working on real in-market applications that are driving results. #AI #productmarketing #AIpilot #marketing