Last week, Betches Chief People Officer, Aashna Sinha and Chief Content Officer, Kate Ward sat down with South Asian Trailblazers Founder and CEO, Simi Shah for the Building Your Brand panel at the Wharton Women in Business Conference at the Union League. The conversation covered building your business and personal brand, the community's role, and standing out in a saturated market. Thanks for having us, The Wharton School!
Betches Media
Entertainment Providers
New York, New York [NY] 78,084 followers
A female-founded media brand that provides a space for all women to get real about life - funny, honest, & unfiltered.
About us
Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered. Betches is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!
- Website
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http://www.betches.com
External link for Betches Media
- Industry
- Entertainment Providers
- Company size
- 51-200 employees
- Headquarters
- New York, New York [NY]
- Type
- Partnership
- Founded
- 2011
- Specialties
- social media, humor, entertainment, and pop culture
Locations
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Primary
New York, New York [NY] 10010, US
Employees at Betches Media
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Candice Reggi
Connecting brands to the largest Millennial and Gen Z Female Audience through Custom Designed 360 Media programs.
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Aashna Sinha
Global People & Talent Strategy | Organizational Design & Transformation | Change Management | Executive Coaching
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Kiki Monique
Talk Show Host | Media Personality | Content Creator | Producer
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Kate Robards
Development @ TIME Studios | MFA in Writing
Updates
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Betches Chief Content Officer Kate Ward was featured in Marketing Brew's recent story about the women's sports audio revolution. Thank you for including us in your coverage, Alyssa Meyers. Stay tuned for what's next with Betches Sports!
The women's sports revolution is coming to audio. I have been DYING to do this story for years, but quite frankly, for a while, there just weren't enough major podcasts about women's sports for me to get the pitch to the point I wanted. Then, around this summer, iHeartMedia and Deep Blue Sports + Entertainment debuted their Women’s Sports Audio Network. Vox Media signed Megan Rapinoe and Sue Bird to the network. Women-focused media outlets like Dear Media and Betches Media started to get more into sports content, podcasts included. The past year has also been a turning point for some of the more longstanding players in women's sports podcasts, like The Athletic and The GIST. Keeping my eye on the whole ecosystem for shoulder programming around women's sports. Just speaking personally, there's demand for it. Thanks to everyone who weighed in (and to my editors, who allowed this to be a special Alyssa length story, aka arguably too long). https://lnkd.in/eCHZhA_4 #sports #podcasts #audio #womenssports #sportsmarketing
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Our Co-Founder & CEO Aleen Dreksler sat down with Slate Magazine to discuss Betches Sports, our innovative new vertical that redefines the fan experience for women from casual viewers to diehard enthusiasts, covering ALL sports from the NFL to the WNBA to the World Cup and Olympics – and everything in between. Make sure to follow Betches Sports on Instagram (@betches.sports) #innovation #socialmedia #sports #women #media
At Betches Media, we’re experts at building brands and communities for women that feel and communicate like your actual group of friends. The core of Betches is a deep understanding that women contain multitudes. You can care deeply about news and being an activist and care just as deeply about what’s the latest on Bravo. And we’re applying that same ethos to our newest brand… Betches Sports! I spoke to Slate Magazine to discuss how millions of women consider themselves sports fans, yet have long been ignored as an audience for sports entertainment and content. With Betches Sports, we are redefining the fan experience for women from casual viewers to die hard enthusiasts, covering ALL sports from the WNBA to the NFL to the World Cup – and everything in between. Thanks for the conversation, Scott Nover. After you check out the interview, please check out @betches.sports on IG. More to come. https://lnkd.in/e3FjeFQy
A Bold New Experiment in Sports Coverage Just Might Work
slate.com
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Betches Media reposted this
The Betches secret sauce 🍝 in conversation with Nicola Mendelsohn CBE cc Betches Media
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ICYMI: Check out Betches CEO and co-founder Aleen Dreksler on Nicola Mendelsohn CBE's Female Founders with Meta, talking about everything from media and entertainment to building a business from scratch, and what makes women uniquely positioned to lead. Thank you for having us, Meta!
For my latest Female Founders, I had the honour of interviewing Aleen Dreksler, CEO and co-founder of Betches, the massive, extraordinary, media and entertainment company founded by women for women. Tune in to learn: 💼 How Aleen transformed Betches from a blog in her college dorm room into a multimillion dollar business. “Everything I learned was on the job. It was Betches Business School.” 🌱 How quality and brand are the two pieces crucial to Betches’ growth — and their digital marketing. “Create really good content that they love and they'll always come back.” 💡 Why a woman’s gut instinct is their superpower, especially for female founders. 🏅 What’s next for Betches (hint: it’s an arena where women have been chronically overlooked and undervalued ). It was such a treat to interview this incredible role model — one who has spent her career providing a space for women to be raw, to be real, to talk about themselves, and also to have a laugh as well. For more about Aleen and Betches, be sure to check out their IG — Betches Media and Aleen Dreksler
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Betches Media reposted this
Global People & Talent Strategy | Organizational Design & Transformation | Change Management | Executive Coaching
Exciting opportunity to spearhead the growth of our branded creative business here at Betches Media! If you’re a Creative with a unique vision, a knack for getting your hands dirty, and a passion for producing award-winning content - we want to connect with you! Reach out via DM to explore further or apply directly using the link below! Aleen Dreksler Randi Windt Jake Fitzgibbon Kate Ward Rachel Szames-Licker Samantha Sage Jordana Abraham
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ICYMI: Betches Media is headed to Cannes Lions! If you're going, make sure to head to the Spotify Beach Daytime Stage where U Up?'s Jordana Abraham and Jared Freid will be featured! We hope to see you there!
Anyone going to Cannes Lions International Festival of Creativity knows that the Spotify Beach daytime stages and nighttime concerts are the place to be. ADWEEK exclusively got the line-up for this year’s programming 😎 Daytime ☀️ -John Legend -Janelle Monae -Shaboozey -Tyla -Jordana Abraham -Colin & Samir Nighttime 🌙 -Benson Boone -Tyla -Shaboozey -Arcade Fire -Justice Are you heading to Cannes this year? Who are you most excited to see? Thank you Spotify Advertising – we can’t wait to shake some a$$ with all you marketers in a few weeks 🤪
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Calling all reality TV lovers! Introducing Betches Reality TV Textbook - our one-stop shop uncovering how reality TV has been responsible for breaking up A-listers, influencing influencer culture and driving the economy. Plus, the content franchise features a letter from our Founding Mother of Reality TV, Paris Hilton and so much more. Reality TV is a cultural phenomenon and we’re here to recognize its influence and impact on society and how it continues to reshape the course of history. Check it out here: https://lnkd.in/eUnvzZHP
Stirring The Pot, Shaping The Future: A Reality TV Textbook - Betches
https://betches.com
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It’s April 1 and Betches Always On Instagram account is looking a little different today - but this partnership is no joke! Check out this first-ever Always On x Hulu takeover over the next two days for a dose of humorous takes on pop culture and entertainment - all presented by Hulu. The goal of this partnership is to drive awareness for their newest reality franchise: Vanderpump Villa so make sure to tune into Vanderpump Villa streaming now on Hulu. Thank you to the whole Publicis, Hulu and Vanderpump Villa teams for trusting us in this new format! https://lnkd.in/eeYcwAyq
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ICYMI: Betches Media was featured in the The Washington Post announcing our new signature political discussion podcast, American Fever Dream. Betches tapped TikTok creator Vitus "V" Spehar to host the new show. American Fever Dream will be co-hosted by Amanda Duberman, a seasoned host and journalist and the long-time force behind the Betches News. https://lnkd.in/eEevhhZ3
An internet media company launches a plan to cover the election for Gen Z
washingtonpost.com