AdMax Local

Google has announced that Enhanced CPC for both Search and Display campaigns will be deprecated in October. This update signals a shift towards more automated solutions and advanced bidding strategies. We see this as an exciting opportunity for businesses to streamline their bidding processes and strategically focus on performance-based bidding models like Maximize Conversions and Target CPA/ROAS. While ECPC provided a helpful layer of control, these new approaches leverage Google’s automation capabilities to deliver more consistent results.

This Labor Day, we celebrate the spirit of hard work and dedication that drives every business forward. We appreciate the effort you put into making your business a success. As you enjoy the long weekend, take a moment to unwind and recharge. We’re here to support you when you’re ready to dive back into growing your digital presence. Happy Labor Day to all our clients, partners, and community! Enjoy a well-deserved break!

🌟 6 Smart Bidding Tips for SMBs on a Tight Budget from Admax Local 🌟 We understand that small and medium-sized businesses (SMBs) must maximize every dollar in their marketing efforts. Here’s how you can leverage Smart Bidding on Google Ads to get the best bang for your buck: 1. Set Clear Goals for Each Campaign 🏆- Whether driving traffic, generating leads, or boosting sales—ensure your Smart Bidding strategy is aligned and effective. 2. Use “Maximize Conversions” with a CPC Cap 🔒- Combine the “Maximize Conversions” strategy with a maximum CPC limit to generate as many conversions as possible within a set budget. This way, you can optimize your spend efficiently. 3. Opt for “Target CPA” to Control Costs 🛠️ - Set a realistic Target Cost Per Acquisition (CPA) to control your budget while driving conversions. This strategy helps Google optimize bids to meet your target without overspending. 4. Keep an Eye on Your Bids and Adjust 📊- Regularly review your campaign’s performance and tweak your target CPA or ROAS to stay within budget and maximize results. 5. Fine-Tune Location and Time Settings 🌍🕒- Optimize your ad spend by focusing on the locations and times that perform best. This ensures your ads are shown when they’re most likely to convert, saving money and increasing effectiveness. 6. Accurate Conversion Tracking is Key 🔍Ensure your conversion tracking is precise and detailed. This data enables Google’s algorithms to make the best optimization decisions for your budget. #AdmaxLocal #GoogleAds #SmartBidding #SMBMarketing #DigitalMarketing #CostEfficiency #MarketingStrategies #PPC

🚀  Admax Local's Top 5 Tips to Win at Google Performance Max Ads! 🚀 At AML, we've helped our partners supercharge their digital marketing efforts with Google Performance Max campaigns. Here are our top 5 tips, backed by our best practices and latest insights, to help you achieve outstanding results: 1. Use audience signals to guide machine learning by implementing customer data and insights to help the algorithm find the right audience faster. 2. Integrate high-intent keywords into your asset groups to ensure your ads reach prospects ready to convert. A recent Search Engine Journal report backed this tactic up, saying advertisers can see up to a 30% improvement in conversion rates. 3. Activate enhanced conversions to provide Google with more accurate data, improving bid strategies and increasing ROAS. 4. Monitor your daily budget pacing to ensure consistent ad delivery throughout the month to prevent underperformance. 5. Experiment with video and interactive content formats within your ads. We've seen higher engagement and conversion in our campaigns with these media types. #PerformanceMax #GoogleAds #DigitalMarketing #AdmaxLocal #MarketingStrategy #AudienceTargeting #GrowthMarketing

We're #hiring a new Paid Media Manager, Client Services in United States. Apply today or share this post with your network.

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We're #hiring a new Paid Media Manager, Client Services in United States. Apply today or share this post with your network.

We’re #hiring a new Growth Marketing Specialist - Paid Search in Bengaluru, Karnataka. Apply today or share this post with your network.

We’re #hiring a new Senior Paid Media Manager in United States. Apply today or share this post with your network.

Here are a few shots from speaking with the Long Beach American Marketing Association yesterday. It was a fun, engaged group, and always a privilege to help the next group of great thinkers in our space.