In this week's Video News, we cover the moderate rise projected for this year's holiday spending, the MLB’s Postseason viewership boost for networks, and why there is such a long wait between streaming your favorite TV show seasons. Plus, Alaina Donnellon, Active’s SVP of Local Media, with advice for local advertisers looking to stand out amid big political spends. https://lnkd.in/eQRkmVw8
Active International
Advertising Services
Pearl River, New York 11,580 followers
More value for assets, greater return on ad spend, and innovative funding for expenses.
About us
Active International, the corporate trade leader for nearly four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase.
- Website
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http://www.activeinternational.com
External link for Active International
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Pearl River, New York
- Type
- Privately Held
- Founded
- 1984
- Specialties
- Media, Travel, Freight & Logistics, Real Estate, Corporate Trade, Supply Chain, Shopper Marketing, Asset Solutions, and Commercial Innovation
Locations
Employees at Active International
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Paulo Horta
President at Active International
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Jordan Rosenfeld
EVP Chief Accounting Officer
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Howard Butterman
Senior Vice President at Active International | Corporate Trade| Strategist |Trust Builder| Creative Financial Solutions | Relationship Builder
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Christian Kirschbaum
SVP International Sales & Business Development, International Division, Active International
Updates
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With Election Day just weeks away, see why Friends and the need to “Pivot!” should be an inspiration for marketers in Alaina Donnellon article in TVNewsCheck... https://lnkd.in/egHeYvrS
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Active International reposted this
Carl Mayer sits down with Steven DeMain, EVP of Sales at Locality, to talk all things #AdWeekNY and the latest product release from Locality. Tune in to hear insights on the future of streaming ads and Steve’s journey from VIZIO to Locality! https://lnkd.in/ej-v4dJu
"About That with Carl Mayer:" Steve DeMain (Episode 4)
mediavillage.com
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In this MediaVillage.org article, Danny Senor discusses how this year’s Olympics showed that live events draw the most viewers, and how the streaming wars have increased the value of sports. https://lnkd.in/ennWTabB
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In this episode of “About That,” Carl Mayer interviews Steven DeMain, EVP of Sales at Locality, about the trends he saw coming out of Advertising Week, and the new product release Locality just announced. https://lnkd.in/e8_WNUwC
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It was a great night for the Cynopsis Top Women in Media event at the Lighthouse at Chelsea Piers. The Active team celebrated with Jenna Gromack as she received her MVP Award.
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In this week’s Video News, we discuss who favors streaming over traditional TV, how local ad spending predictions for 2025 vary, the backlash Nielsen is facing over measurement changes, and how a certain VIP to the Video News family was inducted last week into the Broadcasting+Cable Hall of Fame. https://lnkd.in/emM3kw4m
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Active International reposted this
Congratulations to Arthur Wagner on receiving the Lifetime Achievement Award from the Broadcasting+Cable Hall of Fame. This award represents a significant milestone in Arthur's successful career. #AMSConnects #LifetimeAchievement #CareerGoals Active International Involved Media USA
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On Thursday night, Arthur Wagner, our Founder and Executive Chairman, will be inducted into the 2024 Broadcasting+Cable Hall of Fame. In addition, he will receive the 2024 Lifetime Achievement Award during the ceremony. Please join us in congratulating Arthur on this incredible achievement! Read more about how he grew Active into a 600-person organization: https://lnkd.in/ei8_yi-Q
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This week’s Video News, we cover how streaming services are the top choice for TV viewers, retail sales continuing to grow in August, the surprising rise in Emmy Awards ratings, and a sudden surge in local media spending in swing states like PA, MI, GA, WI, and AZ. https://lnkd.in/e8QVNyRC