You're struggling to juggle multiple product marketing tasks. How can you effectively manage your time?

Essa é a pergunta de um bilhão de dólares. Em geral, um(a) PMM absorve uma série de tarefas, que abrangem um espectro muito grande de atuações e atores envolvidos. Para mim, ótimos PMMs consegue balancear entre atividades estratégicas e táticas. Se você mira apenas nas tarefas estratégicas/ou estruturantes da área, fica difícil "provar" e demonstrar o valor da sua atuação no curto prazo, com impacto direto nos resultados; por outro lado se você apenas prioriza as tarefas táticas/operacionais você passa a ser visto como um "tirador de pedido", sem conseguir de fato influenciar e gerar valor para o negócio. O segredo está em encontrar um equilíbrio entre ambos, gerar resultados de curto prazo, enquanto investe em iniciativas de longo-prazo.

From my experience, prioritizing tasks is the key to managing time effectively in product marketing. Think of it like packing a suitcase—you put in the essentials first, then fill in the gaps with the rest. When I focus on the most important tasks, like launching a campaign or finalizing messaging, I ensure those get done even when time is tight. This approach keeps me on track and reduces the stress of juggling multiple projects. Prioritizing helps me stay clear on what really matters.

Ignore all the trendy things and simply make a list of everything you need to do. Don't waste your time with scoring, etc. If there are deadlines for a launch or client - make note of those - but often you need to simply use the snowball effect - what are quick things you can block out half a day and just clear from your list so you can get back to focus on the larger projects.

Assign an ICE score across all your tasks. I = Impact, C = Confidence, E = Ease. Multiply them based on point scale. You will then able to sort out the most meaningful tasks that you should be doing. Some people also factor in Time (T) of delivery and People (P) involved to determine how to further narrow down your focus areas.

While Sarah White has a point in ignoring all the trendy things, I'm still a big fan of the Eisenhower matrix of categorizing the importance and urgency of tasks. Clear a lot of junk off your list that way.

I have a tendency in my personal and professional life to think that I can do it all by myself. My type-A personality takes over, but that can cause burnout. If you’re part of a team, don’t hesitate to delegate tasks. Leverage the strengths of your team members and collaborate to get things done more efficiently. Teamwork makes the dream work!

Utilize project management tools and software to track progress, set deadlines, and manage workflows. Tools like Asana, Trello, and Monday.com can streamline task management and collaboration.

I've optimized my time management throughout the years. Here’s a peek into my go-to tools for time management: ⚡️Todoist: my go-to for organizing tasks and keeping everything on track. ⚡️Slack: I use the built-in reminders. Sometimes tasks pop up in random messages, so it’s handy to keep track of them right there. ⚡️My Calendar: can’t beat the old-school calendar blocking times for deep work. 🧠 I’m also a bit of a routine junkie when it comes to checking these tools. Every morning, I check each to make sure I’m on top of everything.

I used to find myself constantly juggling multiple product marketing tasks, and it felt like I was always falling behind. That’s when I discovered the power of time blocking. I started dedicating specific blocks of time to different tasks—like setting aside mornings for market analysis and afternoons for content creation. This structure brought clarity to my day and eliminated the urge to multitask, which had been draining my focus. With a predictable schedule, I became more productive and less stressed. Time blocking didn’t just help me manage tasks—it helped me reclaim control over my day.

Recognize the common distractions in your environment, whether they’re notifications, unnecessary meetings, or even mindless browsing. Break down your tasks and prioritize them based on urgency and importance. Use tools like Eisenhower’s Matrix to decide what needs immediate attention and what can be delegated or deferred. Use time-blocking techniques to allocate specific periods for each task. During these blocks, focus solely on the task at hand and resist the urge to multitask. Short breaks can boost productivity. Step away from your work regularly to clear your mind, then return with renewed focus. Please look over your progress and the effectiveness of your strategies.

Prioritize tasks based on urgency and impact, break them into smaller steps, and use time-blocking to focus on one task at a time. Delegate when possible, and regularly review and adjust your schedule to stay on track.