You're struggling to get your team on board with a bold creative concept. How do you win them over?

To win over your team to a bold creative concept involves a mix of clear communication, active engagement, and strategic persuasion. Here's a few key points which you can consider to achieve this: 1. Understand Their Concerns 2. Craft a Compelling Narrative 3. Show Evidence and Support 4. Highlight the Benefits 5. Address Feasibility 6. Engage and Involve 7. Pilot or Test Run By approaching the situation with empathy, clarity, and strategic thinking, you can effectively win your team over to a bold creative concept and drive successful implementation.

To win your team over with a bold creative concept, start by clearly articulating the vision and its potential impact on the project or brand. Present data or case studies that highlight the success of similar ideas to build credibility. Engage your team in an open discussion, addressing their concerns and incorporating their feedback to refine the concept. Emphasize the unique opportunities and benefits that the bold idea offers, and foster a collaborative environment where team members feel valued and excited about contributing to the execution. By demonstrating enthusiasm and inclusivity, you can rally support and drive collective commitment to the creative concept.

Hype it up! 💥 Show them the vision with energy ⚡, clear benefits 🎯, and inspire them with a killer mockup 🎨. Sometimes all it takes is contagious enthusiasm 🔥🙌!

Start by listening to their concerns and objections. Understanding the root of their hesitation will allow you to address their worries effectively.

Winning Over Your Team on a Bold Creative Concept To get your team on board with a bold creative concept, start by clearly articulating the vision and the potential impact it can have. Show how this idea aligns with the company’s goals and values. Involve your team in the process by seeking their input and addressing their concerns. Highlight success stories of similar bold ideas that paid off. Finally, be open to collaboration and adjustments, making the team feel invested in the concept’s success. This approach can help turn initial skepticism into collective enthusiasm.

Clearly articulate the big-picture vision behind the concept. Explain how it aligns with the company’s goals, solves a problem, or meets a market need.

First, show them great work by competitors - or companies with similar products - and ask them if they think we should be worse. Also, agree on the process to evaluate creative ideas, as this is one of the most common places for misunderstanding. Either a 'creative ladder' of a sort (e.g. Leo Burnett or Heineken) or a Balanced Scorecard (e.g. Unilever or P&G). Having an agreement on what great looks like is the starting point...

Highlight the potential benefits of the concept, both short-term and long-term. Use data, case studies, or examples of successful similar concepts to build credibility.

Todo processo criativo envolve riscos. Mesmo com todo o suporte de evidências e dados, nem sempre a proposta criativa encontra do lado do cliente compreensão similar a que era esperada pela equipe criativa. Por diversos motivos que vão desde a formação estética, por exemplo, até o medo de trilhar um caminho que pode trazer percepções negativas. Várias vezes levamos duas propostas para nossos clientes. Uma mais correta, sem tanta ousadia, que o confortava, deixava seguro quanto a ter uma solução. E a outra mais ousada que abria novas possibilidades de ganhos mais expressivos de impacto e memorabilidade.

Sometimes, the risk of not innovating can be a powerful motivator. Discuss what could happen if the team sticks to the status quo.

Involve key team members in the creative process from the beginning. This fosters ownership and makes them more likely to support the idea.

Start with a small-scale pilot to test the concept. Gather feedback, measure results, and make necessary adjustments. This iterative approach helps refine the idea and gain broader support.