You're facing fierce competition in a crowded market. How can you make your product shine?

If you are working in a high rival market, sometimes a good value might not work properly. I would say go extremely far away from your competitors and make your product completely different. You need to consider your business goals but if your business/marketing goals allow you to do so, that's how you can find a blue ocean for your business.

Competition is only there when we allow others to compete. Study your competitors and Capitalize on their short falls. Marketing and packaging will give someone an uplift for a short time. The key is in the delivery and ability to execute. The more retention we gain, our consumers will be our fiercest advocates.

One could potentially study features provided by the competition and see if there is any gap there. Having said that, in a crowded market, this approach could be myopic as well. It will make sense to take a deep look and empathise with your customer again- frame and reframe the problem statement, to design and offer a proposition that beats the competition hands down.

Really understand your product market fit. Compromises will eat into all your sales & marketing effectiveness - funnel conversion rates, win rates in sales and renewals. This should be an annual review - markets change, customer needs change, you have to stay on top of it. Last years 'great' can be this years 'mediocre'.

We have two way to handle competition First: product development This is mostly costs too much Second: using strategic marketing Flanking technique (escape to new seent) & Guerilla technique (escape to new sub seent) Like clear shampoo that targeted men instead of women -the regular famous seent for all shampoos- The regular normal product can create new markets!!

Para definir el valor único de tu producto, en mi opinión, primero debes conocer muy bien a tu público objetivo, sus necesidades, sus miedos, sus dolores, sus motivaciones, su comportamiento antes, durante y después de la compra (customer journey). Con esta información podrás identificar el valor único de tu propuesta a ese segmento específico, porque, definitivamente no todo el mundo va a valorar tu propuesta. En mi experiencia, esta es la parte más importante y que muchos emprendedores y vendedores no toman en cuenta y salen al mercado a ofrecer un producto a un público muy diverso. Otro tema, también muy importante, es el mensaje que debes hacer llegar a tu público objetivo, dependiendo de la etapa de concientización que se encuentre.

To understand who this product is for, I like to look at the Nintendo Switch as great example where they designed the product for a target market that was at odds with the general consensus in the gaming industry. Underpowered hardware with an emphasis on portability , to those in the industry there was calls for it being DOA like its predecessor but they knew their audience and tailored to them perfectly, even down to the controller design that was designed for smaller hands unlike their other counter parts xbox / ps and there reward... most likely the best selling console of all time.

Narrow down your target market segments. When every company are chasing for the same group, your marketing inventories will be drained easily. It's a good time to focus and dominate from a smaller sub-set of your target segment, and identify common niches or pain problems. Be the leader in that specific target segment, and move on to the next one once you've more confidence.

I learned this lesson firsthand when competing against Reliance in MP telecom market. By acknowledging Reliance's strengths - their channel strength and established brand reputation - we were able to focus on exploiting their weaknesses, such as inadequate footprint and poor customer service. We refined Idea's positioning to offer a more affordable and customer-centric alternative, filling the gaps in Reliance's offerings. By understanding Reliance's marketing strategies and customer feedback, we exceeded customer expectations in areas that mattered most, ultimately becoming undisputed market leader. This experience taught me that a thorough competitive analysis is crucial to distinguishing your product and creating a winning strategy.

One of best ways to help the sales and channel teams sell products/services in a competitive market is to research, write and publish a detailed buyers guide. My team completed this recently for an e-discovery client. Originally meant to be an internal-only facing battle card. The client broke each of the top 5 competitors into separate SEO-heavy 1:1 comparisons and pulled in 10x more MQL and SQL over a 6 month period. Worth the time, research and comparison work for potential buyers.

In the wild world of business, it's survival of the fittest—and the most innovative! 🚀 Conducting a competitive analysis is like being a business detective 🕵️♂️. You've got to snoop around, find the clues, and uncover the secrets of your rivals. Then, you swoop in with your product, filling those gaps like a pro! Remember, it's not just about being different; it's about being so good that customers can't ignore you. So, let's get out there and make our products the shining stars of the market! 💡✨ #BusinessStrategy #CompetitiveAnalysis #MarketInnovation

Keep your friends close, but your competitors closer. A thorough competitive analysis helps you identify gaps in the market and areas where you can outperform. Maybe a competitor is slow in customer service, or their product lacks a feature that customers crave. Use these insights to position your product as the superior choice. Remember, competition isn't a threat—it’s a roadmap to innovation.

C'est très bien d'analyser ses concurrents AU DEBUT pour savoir où on se place sur son marché. Le moins cher ? Le plus cher ? Sur UNE feature ? Autre chose ? Une fois que c'est fait, le mieux c'est de ne plus jamais les regarder et de suivre sa propre stratégie. Le numéro 1 regarde devant pendant que les autres regardent ses fesses.

When your customers or partners believe in your product, they share their stories with others. Make sure that you are not just trying to shove a product down their throats, but find out how you're touching their lives, meeting their standards, and giving them an emotional attachment that they will carry through not just a moment but maybe for the rest of their lives. It's remarkable.

People don’t just buy products; they buy stories. Craft a compelling brand narrative that emotionally connects with your audience. Your brand story should convey your values, mission, and the journey that brought your product to life. Take Patagonia, for example—their story of environmental activism has created a loyal customer base that shares their commitment to sustainability.

La backstory est très bien pour se différencier sur un marché mature, mais il faut avant tout savoir si les clients finaux achètent bien une marque ou s'ils achètent autre chose. Pour ma brosse à dents, il y a peu de chance que l'histoire familiale du fondateur me fasse changer de marque. J'achète un prix ET/OU une fonctionnalité.

Your consumers are more likely to trust your brand based on how you make them feel. Emotional branding is a huge factor in establishing trust and building a solid rapport with your audience. To tap into the needs of your buyers, you must convey a sense of urgency and necessity within your market.

Creating a brand story that customers can understand, like imagine and I apologise for the graphic nature but I go to the extremes to prove a point but say something bad happened to a family because of sub-quality product and then they come out with a replacement product, most people would latch onto that brand story and trust the product. It would resonate with people , so make sure your brand story aligns with customers expectations

Selecting the right marketing channels is essential for effectively reaching your audience. Each channel offers their unique set of strengths. For example, during a 360-degree brand consolidation effort for Reliance in the early 2000s, we conducted qualitative research to identify the optimal media mix. This approach ensured that the marketing strategy resonated with the target audience, even in a less digital landscape. Consistent testing and optimization further refined our approach, maximizing the impact of our efforts.

Most organizations only have 2-3 channels generating 80% of their results. So make sure you are doubling down on the ones that are working for you before spreading your precious resources too thin, especially your marketing budget.

We are finding the use of targeted emails are working fantastically for helping to push our digital solutions. We have the ability to send targeted messages that are personal and direct. With added salutations we are finding the open rates are impressive. Remember to set a great catchy subject line.

Leveraging the right marketing channels is key to reaching your target audience effectively. It’s not just about being present on multiple platforms but about understanding where your audience spends their time and how they prefer to engage with content. At Netcore Cloud, we identified the most effective channels for each persona—whether it was LinkedIn for B2B decision-makers or email marketing for deeper engagement—and tailored our strategies accordingly. Using the right mix of channels can significantly enhance your visibility and impact.

Your customers are your best consultants. Use customer feedback to refine your product and enhance your marketing. Positive reviews are gold, but don’t shy away from the negative ones—address them head-on to build trust. For example, if users are loving one feature, highlight it in your campaigns. If they’re dissatisfied, show them how you’re improving. Let your customers shape the evolution of your product.

Building on the importance of listening to customer feedback, it’s worth noting that incorporating feedback isn’t just about reacting to what customers say but also about knowing your customers enough to anticipate future needs. For example, using predictive analytics to identify emerging trends and potential pain points before they become widespread can give you a competitive edge.

Absolutely!!! And this first-hand feedback should be acquired by upper-level executives, not rank and file sales and marketing people. Top execs will see and hear things that don't even register with front-line operators. This is how you can find the unfulfilled needs and develop truly unique value offerings.