Your team is resistant to change in brand messaging. How can you convince them of its importance?
Change is often met with resistance, especially when it involves something as integral as brand messaging. Convincing your team of the need to evolve your brand's voice can seem daunting, but it's crucial for staying relevant in today's dynamic market. Your brand is not just a logo or a tagline; it's a living entity that must grow and adapt to maintain its connection with the audience. To persuade your team, you'll need to approach the conversation with a mix of empathy, strategic thinking, and clear evidence of the benefits that change can bring.
-
Jitendra Sheth Founder, Cosmos RevisitsEmpowering Small Businesses to Surge Ahead of Competition. 9X LinkedIn Top Voice: Brand Development | Creative Strategy…
-
Dr. Saumya Badgayan10X LinkedIn Top Voice ,VP - Strategic HR, Nasscom Mentor, | Leading Organizational Transformations, Professor of…
-
Zoone HasanCurious Marketing Disruptor