Your team is doubtful about measuring ROI for brand strategy. How can you convince them of its effectiveness?
When it comes to brand strategy, Return on Investment (ROI) is a key performance indicator that measures the profitability of your efforts. It's crucial to understand that ROI isn't just about immediate sales; it encompasses the long-term value and recognition your brand gains in the market. Convincing your team of its effectiveness starts with a clear explanation of what ROI means for branding—how it reflects customer loyalty, brand equity, and the overall impact on your company's market position.