Your market research data is conflicting due to AI-driven tools. How do you navigate this complex situation?
As a market research professional, you're well aware that data is king. But what happens when your AI-driven tools start giving you conflicting data? It's a complex situation, but fear not. Navigating these waters requires a blend of savvy analysis and strategic thinking. Let's dive into how you can reconcile these discrepancies and come out with clear insights.