What metrics should you track to improve mobile testing?

2 Test execution time

Test execution time is the amount of time it takes to run your test cases and generate test results. It reflects how efficient and reliable your testing process is. To reduce your test execution time, you should optimize your test cases for performance, scalability, and parallelism. You should also use tools and frameworks that can help you run your test cases faster and more accurately. For example, you can use cloud-based testing services that can provide you with access to various devices and environments without requiring physical setup and maintenance.

5 User retention rate

User retention rate is the percentage of your app's users who return to use your app after a certain period of time. It indicates how loyal and committed your users are to your app and how well your app delivers value and benefits to them. To increase your user retention rate, you should provide your users with a smooth and enjoyable user experience, a consistent and reliable app performance, and a relevant and useful app content and functionality. You should also use tools and frameworks that can help you segment and target your users based on their behavior and preferences and offer them personalized and engaging features and incentives.

6 User acquisition cost

User acquisition cost is the amount of money that you spend to acquire a new user for your app. It reflects how effective and profitable your marketing and promotion strategies are. To decrease your user acquisition cost, you should optimize your app store optimization (ASO) and search engine optimization (SEO) techniques, use social media and referral programs to generate organic and viral traffic, and use analytics and attribution tools to measure and optimize your return on investment (ROI) and conversion rate.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?