What do you do if your feedback on brand identity and design in brand management is not well-received?

Take a deep breath, remember that you're all in the same team and understand where the feedback is coming from, how is it affecting the identity system, is it true to the vision of the brand the team has committed to? Have active discussions with the entire team and try to bring all the key stakeholders in. Try to rid the discussion of personal biases and focus on how the people that the brand is being made for would react to it.

If your feedback on brand identity and design isn't well received, it's essential to approach the situation with empathy and openness. First, try to understand why the feedback was not accepted. Is there a misalignment in expectations, a lack of clarity, or differing perspectives? Communicate openly with the stakeholders involved, listen to their concerns, and be willing to compromise or adjust your feedback if necessary. Collaborate to find solutions that meet both the brand's objectives and the stakeholders' expectations. Building consensus and fostering a positive, constructive dialogue is key in brand management.

Nunca é agradável receber comentários e críticas negativas. Você trabalha duro para entregar seus melhores produtos e serviços, e o feedback ruim causa desconforto. No entanto, toda empresa recebe feedback negativo de vez em quando. É como você lida com isso que o diferencia e faz com que seus clientes voltem até você, apesar de uma experiência nada excelente. A coisa mais importante a lembrar é que a mídia social é um fórum público. Seu público (clientes atuais e potenciais) prestará atenção em como você lida com críticas e reclamações, portanto, paciência e cuidado ao responder!

Receiving feedback can be tough, but it's an opportunity for growth. Here's how to navigate it: 1. Remain Open-Minded: Approach feedback with an open mind and willingness to listen. Resist the urge to be defensive or dismissive. 2. Seek Understanding: Understand the underlying reasons behind the feedback. Clarify expectations and gather additional context to inform your response. 3. Refine and Iterate: Use feedback as a springboard for improvement. Identify areas for refinement in your brand identity and design, and iterate based on the feedback received. 4. Collaborate and Compromise: Involve stakeholders in the process. Collaborate on finding solutions that address concerns while staying true to the brand vision and objectives.

Listening would be the best thing to do because you understand the how, why, and when. We get to correct any mistakes made during creation of the brand and correct it. With listening we also give potential clients opportunities to be involved in the process and do what satisfies them.

A crítica dói, não importa o quão durão você seja ou há quanto tempo está no mercado, mas aguente firme, docinho. Não é sobre você e, geralmente, não é pessoal. O feedback que você recebe tem tudo a ver com a experiência do seu cliente. Você não pode mudar o que já aconteceu. A boa notícia é que você pode influenciar o que acontece a seguir. Portanto, deixe seu ego do lado de fora da sala e responda ao feedback de forma cuidadosa, da mesma forma que você gostaria que uma empresa te respondesse. Empatia sempre!

Consider if your feedback is well-founded. Are your concerns backed by market research, target audience insights, or brand strategy? Evaluate your delivery. Was your feedback phrased constructively? Did you focus on solutions rather than simply pointing out problems?

Não há nada pior do que deixar feedback negativo se acumular porque você não quer lidar com ele no momento. Trate o feedback online da mesma forma que trataria as reclamações pessoais. Se alguém reclamasse com um funcionário no local, como você esperaria que seu funcionário respondesse? Prontamente, certo? Responda ao feedback negativo que você recebe online com a mesma atenção e velocidade que daria a um cliente que está bem na sua frente. Além disso, lembre-se de que outras pessoas verão sua falta de resposta como uma tentativa de ignorar o problema. Se você já tem um cliente irritado, espere que a falta de resposta piore muito, muito a situação.

Restate your feedback concisely. Highlight the specific elements of the identity or design that cause concern and explain the potential impact. Use visuals or data (if available) to support your points. Charts, competitor comparisons, or mood boards can be persuasive tools.

Accept the feedback and see if there’s way you can improved. Then communicate to see if it align with your brand guideline or objectives. Seek out consumers voices to see which content fit best to them.

STP - Segmentation, Targeting and Positioning is literally the crux of any Brand Identity. Now it is quite possible that there's a clash of perceptions between people because of differences in their - Segmentation. It is possible for Brand Managers to get so much consumed in their vision of the identity that they might forget the basics of STP in lieu of what they think about their creativity proposition. But ultimately, all the arguments can be put to rest if the team methodically seeks answers on What is their Market Segment, How would they Target them based on that and Finally how do they want the Brand to stand in their minds. It will never be a compromise if the approach is right.

Brainstorm alternative solutions together. Be open to modifications that address your concerns while preserving some aspects of the original design. Focus on the brand's overall goals. Find a solution that aligns with the brand's messaging, target audience, and desired positioning.

If there's a lack of understanding about branding principles, provide relevant resources such as industry articles or case studies. Frame your education as collaborative learning. Share your knowledge in a way that empowers them to make informed decisions.

When working on a brand redesign project, I encountered resistance to a minimalist approach from stakeholders who preferred a more complex design. I could gradually gain their buy-in and successfully implement the new design direction by explaining how simplicity enhances brand clarity and modernity. And this brought a Graphis Award! This approach fosters a collaborative atmosphere and ensures that feedback discussions lead to constructive outcomes. Believe in your ideas, bring examples and influence decisions!

Depois de ter certeza de que resolveu os problemas com 100% de satisfação do cliente, peça a ele para remover o feedback negativo ou atualizá-lo com a reação positiva às suas tentativas de resolver o problema. Seu cliente pode não compreender totalmente a importância do feedback positivo para o seu negócio, mas, se solicitado, ele pode estar disposto a relatar o quão rápido e atencioso você foi na resolução do problema.

If an agreement can't be reached, determine how to proceed. Can you escalate the issue? Can you live with a modified version? Set a clear timeline for any revisions or approvals.

Obter feedback negativo não é o fim do mundo, especialmente se você lidar bem com isso. Use as práticas recomendadas acima para lidar com reclamações nas redes sociais da maneira certa.

Engage in active listening and encourage stakeholders to express their concerns and preferences. Clarify the objectives and rationale behind the proposed brand identity and design choices to demonstrate their strategic value. Be flexible and open to constructive criticism, integrating valuable feedback to refine and strengthen the brand strategy. Conducts workshops and sessions. Collaboration is key, involve stakeholders in the decision-making process and co-create solutions that resonate with their perspectives while still maintaining the integrity of the brand identity. By fostering transparency, communication, and inclusivity, you can overcome resistance and cultivate buy-in for your brand management initiatives.

Political landscape: Be aware of internal company politics that might influence decisions. Approach the situation strategically, keeping these factors in mind. Documentation: If your feedback is crucial, document your concerns and the rationale behind them. This might be helpful if the issue needs to be revisited later. Maintain professionalism: Even if you disagree, maintain a professional demeanor throughout the discussion.