How do you handle a vendor who consistently misses deadlines for product launches in retail marketing?
In retail marketing, product launches are pivotal events that require meticulous planning and coordination. When a vendor repeatedly fails to meet deadlines, it can throw off your entire marketing strategy and negatively impact sales. As a retailer, you need to manage these situations with a mix of communication, strategy, and contingency planning to ensure your marketing efforts remain on track despite these setbacks.