Last updated on Sep 1, 2024

How do you handle a vendor who consistently misses deadlines for product launches in retail marketing?

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In retail marketing, product launches are pivotal events that require meticulous planning and coordination. When a vendor repeatedly fails to meet deadlines, it can throw off your entire marketing strategy and negatively impact sales. As a retailer, you need to manage these situations with a mix of communication, strategy, and contingency planning to ensure your marketing efforts remain on track despite these setbacks.

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