How can you make sure your market research is customer-centric?
Market research is a crucial step in product development, but it can also be a source of bias and error if you don't approach it with a customer-centric mindset. Customer-centric market research means focusing on understanding the needs, problems, preferences, and behaviors of your target customers, rather than making assumptions based on your own opinions, experiences, or data sources. In this article, you'll learn how to make sure your market research is customer-centric by following six best practices.
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Rogier VerhulstSr. Director at LinkedIn | Market Research Expert
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Peter SpearPrincipal at SPEAR | Cultural discovery & brand strategy for ambitious teams
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Michaela Mora, IPC, MSMR, UXMCSenior Mixed Methods Market Researcher & UX Researcher | Research Product, Price, Promotion & Place for Business Impact…