Here's how you can harness creativity to shine in a competitive PR market.

Un trabajo participativo como la lluvia de ideas fomenta la innovación y la creatividad... Las relaciones públicas tiene como una de sus bases el networking que ayuda a que una marca sea líder en su segmento.

Firstly, harnessing creativity in a competitive PR market requires a blend of innovative storytelling and data-driven insights. By utilizing data-driven storytelling, PR professionals can craft narratives that are not only compelling but also highly relevant and targeted to specific audiences, ensuring maximum engagement. Secondly, creating easy-to-consume content, such as visually appealing infographics, concise videos, and interactive elements, makes it more likely that the audience will engage with and remember the message. Lastly, the importance of impact and measurement cannot be overstated; by using analytics and feedback, PR campaigns can be continuously refined and improved to ensure they are achieving the desired outcomes.

Every idea, no matter how unconventional it appears initially, carries potential. Thorough research insights are crucial to transform these ideas into successful outcomes. The key lies in envisioning how these ideas can deeply connect with and appeal to the intended audience.

Conventional wisdom will tell you to come up with many ideas, and pick the best. But a laundry list of random ideas is rarely a good starting point. Instead, the best ideas come once you are 'inside the problem' - meaning you have carefully researched it, thought about it alone, developed ideas, got frustrated, walked away and come back to it after time. Then you start to find the concepts which are practical, cohesive and will meet the goals. Even then ideas are fragile things. They need careful nurturing and can be trodden on easily. They need fighting for! Sure you may stumble on a good idea out of the gate. But most good ideas are hard to come by, hard to champion and harder to realize. But that's what makes them so special.

Cada negocio tiene una estrategia diferente, en mi caso, en el mundo cultural: - Establece tu público objetivo por idioma y franja de edad. Entonces haz un estudio de las tendencias en redes sociales de ese público y lánzate a crear campañas y abrir perfiles para llegar a esas personas. - Google Business: es tendencia, ten una persona que conteste de manera personal cada review, incluso de manera creativa. - Linkedin: asegúrate de tener un perfil de empresa y publica 2 veces por semana, tu visibilidad se ampliará y te afianzarás en tu sector.

En mi experiencia estar al tanto de las tendencias no solo te mantiene vigente, sino que también te permite crear estrategias actuales y efectivas, reforzando la conexión con tu audiencia y destacándote en un mercado competitivo.

DIVERSIDAD: que tus campañas sean un espejo de la realidad, para que todas las personas que puedan reflejar en tu producto a servicio, y lo quieran adquirir. Crea campañas donde la VISIBILIDAD LGBTIQ+, las personas mayores, gente con discapacidades y la diversidad racial estén presentes, de una manera natural y en campañas generalistas.

Creative storytelling is the foundation of a successful pitch. One of the best ways to stand out in a competitive market, especially in India's vast and diverse media landscape, is to craft unique and fresh story angles, it could align with topical days or be relevant for cultural moments–finding a distinct voice always works!

As Richard Cook (Monzo's Social Media Lead) recommended on the Girls in Marketing podcast: analyse what others do and make it different. One of the best Marketing/PR advice I have ever received :)

Emociones, sentimientos, nostalgia, ilusión, siempre deben formar parte de nuestros esfuerzos. La parte estratégica, digamos científica es importante, para transmitir el mensaje que se quiere, pero no hay nada más certero que las emociones para que el mensaje se adopte de forma segura y duradera.

Uma coisa que achei útil compartilhar neste tópico é de que uma história nunca está velha para a imprensa, pois na verdade sempre será possível encontrar um novo ângulo para fatos que já ocorreram ou foram noticiados. Deixo três lições que podem lhe ajudar nessa reconstrução: 1- procure por grandes consequências, impactos reais na comunidade para além da abordagem corporativa; 2- reative sua pauta com dados atualizados que, comparados, tragam uma perspectiva de impacto positivo em relação ao passo anterior. 3- opte por repercutir a pauta por meio de personagens reais capazes de gerar empatia do seu público de interesse.

You must stop thinking about what you want to say, and start thinking about what others want to hear. Why would this reporter care about what you have to say? What perspective can you offer them that others can't? What can you provide that will drive clicks to the ultimate article they're going to write? Stop trying to think about getting coverage, and start thinking about how you can be of service to the journalist.

Idea en comunicaciones de social media: CONCURSOS. Haz un concurso que no sea únicamente mencionar a la persona con la que quieras compartir el premio, crea un VIDEO-CONCURSO y que uno de los requisitos para participar sea compartir ese Reel. Tu no tienes manera real de saber si se ha compartido, y todas las personas que hayan cumplido los requisitos participarán en el concurso, pero te asegurarás que la visibilidad de ese video-concurso sea muchísimo más amplia que un FOTO-CONCURSO al uso.

Idea si organizas una presentación/Showroom/Fam Trip de producto con partners o empresas que comercializan tus productos: - Cuando envías las invitaciones pídeles su perfil de Linkedin. - Haz un listado con el nombre de la persona, empresa y perfil de linkedin. - Durante la presentación haz un concurso online con el nombre de las personas, y les comunicas que para fortalezer tus relaciones y las suyas propias, les enviarás el excel para que puedan conectarse en Linkedin. Con esta estrategia, entre muchas otras, te posiciones como líder de tendencias en tu área.

The fact measurement has been put at the end highlights the very issue of measurement today. The best measurement is the starting point. What are we trying to achieve? Who are we trying to engage? What outcome and outtake do we want? Setting measurable objectives at the outset - and I encourage the use of the industry standard AMEC Integrated Evaluation Framework (I built and launched it in 2016 for AMEC). This clearly sets out what you want to achieve. You can then architect the campaign including creative, channels, content. Then you evaluate your campaign during and at the end against those original objectives. That is how to drive the most memorable and measurable impact.

Measuring impact is as important as crafting a strong pitch angle or a campaign. Creativity in PR and Comms is not just about garnering hundreds of articles, it's about making an impact in terms of reach, impressions, engagement, sentiment, etc. Understanding what is relevant to your target audiences and if your campaign is resonating with your TG across platforms is crucial to be able to move the needle and work on short and long term approach.

Move beyond me-too messaging, ideate, think about stories people can relate with. Even complex messages can be delivered in a simple way.