You're torn between revenue targets and brand image. How do you balance the two effectively?

First: the secret is in the PRODUCT. The product TRUTH is everything. Put your money in product quality, improve constantly your product performance Vs competition. When others will fight for additional promotion slots you will keep your customers because they LOVE the product. But as the French say: there is no love, there are only proofs of love. Give your customers those proofs with clear points of superiority of your product. Second: everything you do is at the service of the BRAND. The type of promotion you do must always serve the brand. Deep Price Deals are the solutions chosen by weak marketeers without imagination… Like drugs you are stuck with them! Act according to those 2 point and the dilemma price/brand equity disappears.

It is important to strike a balance between revenue and brand image - - Prioritize sustainable revenue streams over short-term gains - Invest in quality products/services that align with brand values - Maintain transparency, consistency, and authenticity in brand messaging - Focus on long-term growth and customer loyalty - Ensure marketing efforts resonate with your target audience - Monitor customer feedback and adjust strategies to protect brand reputation - Align business goals with brand values and mission - Balance profit margins with customer needs and expectations - Foster a positive brand image that supports revenue objectives - finally do not take shortcuts!

Sustenance and long-term revenue growth depends on a strong and positive brand image. Both revenue targets and brand image should go hand-in-hand. If I am forced to make a choice between the two, i will prioritize brand image. A constricted flow of revenues might pinch in the short-run but I will never compromise on brand building as it must be seen as an investment for future revenues.