You're struggling with an influencer who wants to go off-brand. How do you maintain your brand integrity?
In the dynamic world of influencer marketing, maintaining brand integrity can be a tightrope walk, especially when an influencer you're collaborating with starts veering off-brand. It's a common pitfall that can dilute your brand's message and confuse your audience. This article will guide you through the steps to realign your brand's partnership with influencers, ensuring that your marketing efforts remain cohesive, effective, and true to your brand's core values.