You’re in a product marketing role. What are the benefits of being a good listener?
As a product marketer, you have to communicate with various stakeholders, such as customers, prospects, sales teams, developers, and executives. How well you listen to them can make a big difference in your performance and results. In this article, we'll explore some of the benefits of being a good listener in a product marketing role.
-
Embrace empathy:When you listen with genuine interest and understanding, you're not just hearing words—you're connecting. This empathy strengthens relationships and nurtures a culture of collaboration and innovation in your team.
-
Set clear expectations:During conversations, especially sensitive ones like win-loss analyses, make it known that your goal is to understand, not to persuade. This approach encourages open dialogue and provides valuable insights for improvement.