You're navigating the product innovation process. How do you ensure scalability at every stage?

A primeira e mais importante etapa de todo desenvolvimento de produto é identificar a DOR que você está resolvendo. Qual o problema que você quer resolver? Quem sente ele? E valide isso. As melhores formas que eu encontrei para fazer essa pesquisa foram: 1. Formulário curto com poucas perguntas e uma breve explicação do que se trata a pesquisa disparado em grupos do WhatsApp (lembra de identificar sua persona aqui, mesmo que de forma generalista) 2. Perguntar aos responsáveis do nicho que você quer desenvolver um projeto (quem vai PAGAR pela sua solução) as 3 principais dores de cabeça que eles sentem e mapear um padrão 3. Enquete nas redes sociais: juntar os amigos com mais seguidores para postar sua pergunta e extrair dados

The first step is to actually dive deeper into the problem space. Start by clearly defining the problem you want to solve, considering whether it's narrow and specific or broad and far-reaching. A well-defined problem sets the stage for scalable solutions. Once the problem is identified, enter the ideation phase by leveraging inputs from colleagues and conducting brainstorming sessions to generate a wide range of ideas. Involve stakeholders early in the process. Additionally, prioritize ideas that align with long-term business goals and can leverage existing infrastructure or resources, reducing the need for significant new investments as the product grows.

To ensure scalability at every stage of the product innovation process, start with a robust ideation phase, encouraging diverse input and brainstorming. Deep dive into the numbers to validate ideas, understanding the why, what, and for whom the change is intended. Conduct thorough market research to identify trends and opportunities. Focus on enhancing the customer experience by gathering feedback and iterating based on insights. Establish clear metrics to track progress and measure the impact of innovations, ensuring each step aligns with long-term scalability goals.

Mais do que design da marca, vamos falar de apresentações de pitch? Essas são regras que eu gosto de seguir: 1. Escreva a sua mensagem na MENOR quantidade de texto possível: menos pode ser mais; 2. Números grandes e claros: eu sei que que você quer apresentar todos os dados legais da sua pesquisa, mas escolha os principais influentes e trabalha em cima deles. Poucos gráficos e se for usar, seja claro; 3. Se você também gasta muito tempo em ppts, procure um template simples e rápido que te atenda e tome ele como padrão para tudo. 👆 Eu uso o site tome.app para fazer, interface incrível e já tenho no próprio sistema uma IA integrada para acelerar o processo de desenvolvimento. Deixe bonito/moderno e, mais uma vez, SIMPLES.

Develop a comprehensive system design that addresses both current needs and future growth. Identify and understand the bottlenecks in previous workflows and redesign processes to eliminate these issues. Ensure the design is adaptable to customer needs, making it easy for users to embrace the new system. A well-thought-out system design lays the foundation for scalability, ensuring that the product can handle increased usage and new features over time.

To ensure scalability at every stage of the product innovation process, plan for future expansion from the start. Recognize that every business will eventually need to expand its portfolio by adding new features or introducing new product lines. Begin with robust ideation, validating ideas through deep analysis and market research to understand trends and customer needs. developing the prototype for the development stages is very much important and identifying the customer acceptance by doing the AB testing should be done

While comprehensive testing is crucial, I believe in going beyond simulations. Implement gradual, real-world scaling through beta releases or limited rollouts. This approach provides invaluable insights into how your product performs in actual user environments, revealing unforeseen challenges and user behaviors that tests might miss. Additionally, focus on monitoring and analytics tools that offer real-time performance data. This allows for quick adjustments and continuous improvement. Consider adopting a microservices architecture to enable independent scaling of different product components. Lastly, don't underestimate the importance of user feedback during scaling – it often highlights usability issues that emerge only at scale.

Scalability must be framed from the product ideation/innovation stage. When defining a product, aim for a long-term vision and secure stakeholder agreements on expectations. While we can't predict the future, we can ideate how it might look. I highly recommend leveraging Cloud Services like AWS, Azure, or Google. Their APIs, containers, and solutions are excellent facilitators for maintaining scalability throughout the process. This approach ensures that as your product evolves, it remains adaptable and capable of meeting increasing demands.