You're losing leads who don't respond to follow-up. How can you re-engage them effectively?

How do you catch a train if you don’t know its schedule? Timing is everything when re-engaging leads. Consider when and how often you’re following up. For example, a lead might have been interested but got caught up in a busy season. Give them some breathing room and follow up when they’re likely to be more receptive. Understanding the right timing helps you catch the lead when they’re ready to move forward, rather than coming off as too pushy or too late.

To re-engage leads who don't respond, adjust your follow-up timing—try reaching out in the late evening or on holidays. Start conversations on topics that interest them, and focus on their needs. Offer solutions like free trials or discounts to entice them. Collect and utilize their feedback; understanding and acknowledging their concerns can lead to conversions. Often, simply accepting their viewpoint rather than trying to change your product aligns with human psychology, making them more likely to engage and move forward with you.

Consider the timing of your follow-ups. Leads may be busy or distracted, so experiment with different times and days to increase the chances of catching their attention.

To re-engage unresponsive leads effectively: 1. Personalization: Tailor follow-ups based on their interests or pain points. 2. Value-Driven Content: Share relevant content (e.g., case studies, industry insights). 3. Multi-Channel Approach: Use email, social media, and phone calls. 4. Time Sensitivity: Send reminders strategically without being intrusive. 5. Ask for Feedback: Seek reasons for disengagement and address concerns. Remember, persistence with empathy can revive interest!

Creating a sequence of the follow up emails using an outreach platform might ensure an engagement and guarantee the reply even if the reply is "I'm not interested at the moment". Those kind of platforms also offer features such email verification, spam proof as well as an easy follow up set up that are crucial in terms of deliverability and reply rates.

I agree. This past week alone, 4 people acknowledged my personalized approach to earning their business. I went above and beyond, gave them time to review things I sent without bombarding them. One gentleman pulled me aside to tell me he had a better offer on the table but chose us because of my hard work and dedication to him personally. Another gentleman took to my sincere outgoing and personalized approach. He traveled far to purchase from us due to my effort. I congratulated him on his new car and he said "You had a lot to do with it". Use your best judgement. If someone is clearly ready to pull the trigger on a sale, you need to go above and beyond so they don't go to the competition.

I make my follow-ups personal, referencing past interactions and offering something valuable. This shows I’m genuinely interested in helping them, not just making a sale.

A generic follow-up can easily be overlooked. Make sure your outreach feels personal and tailored to their specific needs or interests. Mention something specific about your previous conversation or any updates that might be relevant to them. When they feel like you’re speaking directly to them, they’re more likely to engage.

Make sure you follow up on a regular basis and good timing, create a more personalized follow up approach using various communication channels like email, phone, reference, personal visit and also offer added value to your follow up message

Personalization has been key in my outreach efforts. Crafting messages that reference specific details from previous interactions or demonstrating an understanding of the lead’s unique challenges makes the communication feel more relevant and less generic. This approach has often led to increased engagement.

If we are offering value for the first time in the sales process, we are already well behind in the game. We don't just need to add value to our partner with our current offer: we need to visibly base the whole collaboration on it. Brand awareness plays a huge role in customer engagement, especially at the beginning of the sales funnel. Sales must come to the pitch "prepared" and have tools that can be credibly applied in these situations. It is often the non-sales solutions that can overcome such situations, but this requires a long-term approach, with sales&marketing working together. Events, presentations, reference talks: a few examples of how not only your offer, but also your company itself, can show value that will not be ignored.

Provide something of value in your follow-up, such as a relevant resource, a discount, or an invitation to a webinar. Adding value can entice leads to re-engage and take the next step.

In my experience, the simplest way of thinking about it is to answer explicitly or implicitly what's in it for them. Again, you don't have to spell it out, but it should be clear from the message

Providing value in follow-up messages has proven to be very impactful. Sharing relevant industry insights, useful resources, or exclusive offers tailored to the lead's interests can reignite their interest and show that you’re not just trying to sell something but genuinely adding value.

Why would someone pick up the phone if there’s nothing in it for them? Offering value in your follow-up is key to capturing a lead’s attention. Provide something beneficial—whether it’s a free resource, an insightful article, or a special offer. Imagine reaching out to a lead with a free eBook that directly addresses their industry’s latest trends. By offering something of value, you give them a reason to re-engage and continue the conversation.

Asking questions is good because it shows you want to understand them more than just sell them. A lot of hidden insights come from these types of conversations. Ultimately, this helps you to better understand yourself and refine your systems.

Ask for feedback on why they haven't responded or what might interest them more. This can help you refine your approach and demonstrate that you're committed to meeting their needs.

When possible, I’ve sought feedback from leads who disengaged. This can be through direct questions or surveys. Understanding their reasons for dropping off can help tailor future communication to address their concerns or objections more effectively.

How do you improve if you don’t know what went wrong? Gather feedback from leads who went cold to understand their hesitation. Ask them directly or use subtle ways to gather insights, such as a brief survey or a follow-up question. For example, a simple “What held you back from moving forward?” can reveal a lot. By understanding their concerns, you can address the issues head-on in your next outreach, turning objections into opportunities.

If you’ve had some interaction with them before, reflect on any feedback or questions they’ve shared. Addressing those points directly in your follow-up shows that you’re listening and genuinely interested in meeting their needs. This attention to detail can make a big difference in re-engaging them.

If you're losing leads who don't respond to follow-up, diversifying your communication channels can be a game-changer. Instead of sticking to just emails or calls, consider reaching out through social media, where the interaction can be more casual and engaging. You might also try something more personal, like sending a handwritten note, which can stand out in a world dominated by digital communication. By approaching leads through different channels, you increase the chances of connecting with them in a way that resonates, reigniting their interest and paving the way for meaningful engagement.

If email follow-ups aren’t working, I’ve had success with other channels like LinkedIn messages, phone calls, or even social media interactions. Sometimes a different method of communication can catch a lead’s attention when traditional emails don’t.

Personalized Videos, texts, custom gifs, WhatsApp, X, LinkedIn, etc. are all ways to keep your messaging channels fresh. The key here is to not overwhelm the prospect with frequency and content density. When getting creative, you need to be straightforward, succinct, and tactical at how you get your message across- sometimes you only have a few shots on a channel to solicit engagement.

Reach out through multiple channels, such as email, phone calls, social media, or even direct mail. Some leads may prefer one form of communication over another, so diversifying your approach can improve your chances of reconnecting.

If your emails aren’t getting a response, try a different approach. Consider connecting through LinkedIn, giving them a call, or even sending a thoughtful direct mail. Using multiple channels shows persistence and can help your message stand out in a crowded inbox.

Stand out with creative follow-ups, such as a personalized video message, an interactive quiz, or a unique offer. Creativity can make your follow-up memorable and increase the likelihood of a response.

Instead of a typical follow-up email, try something that will catch their eye. It could be a short video message, an infographic summarizing your offer, or a personalized note. Creative follow-ups not only grab attention but also show that you’re willing to go the extra mile to connect.

I agree. You need to think outside the box to grab their attention, try something new than your same old templates. Get the ball rolling with a joke. Some people respond well to humor. Caption and subject your correspondence with something intriguing that makes them want to look further. My old boss at Starbucks years ago would put messages up in the back room with big bold letters that said "I HAVE FREE MONEY!" It caught our eye and sort of forced us to read what he was actually trying to tell us. Humor goes a long way. So does empath. For instance, if you're trying to sell a car, tell them you understand a motor vehicle purchase is the 2nd biggest purchase you can make and that decision should not be made lightly. Find common ground.

A couple of key points here: 🔹 Use different formats. Video, voice notes, physical mail. Mix and match 🔸 Be yourself. Confidence somehow makes even silly things look "just right"

Using creative follow-up techniques like sending a personalized video message, an engaging infographic, or a thoughtful handwritten note has helped me stand out in a crowded inbox. Creativity can make your outreach memorable and increase the likelihood of a response.