You're facing negative press during a company rebrand. How do you navigate the storm and come out stronger?

Start by evaluating the extent of the negative press. Use AI-powered sentiment analysis tools to gauge public perception and identify the key issues causing concern. Understanding the scope of the damage will help you tailor your response effectivel

Acknowledge the feedback openly and address it directly. Reiterate your commitment to the new brand values and how they better serve your audience. Show tangible steps taken to improve and maintain transparency. "Challenges are opportunities in disguise."

Run towards the storm, the information flow can be moved forward by running into the controversy. Taking questions and offering solutions, The situation has happened so now it's time to offer some resolution and resolve. The brand is only as good as its last campaign of marketing...

That’s correct. Social media platforms/channel are an excellent way to ‘listen’ to what public chatter about your brand is about.

Just as Arjuna in the Mahabharata had to first assess his surroundings on the battlefield of Kurukshetra, the first step in managing negative press is to thoroughly understand the extent and nature of the damage. This involves meticulous monitoring of all media channels and direct feedback from stakeholders to gauge the impact on the brand's reputation and customer trust.

Develop a clear, transparent, and empathetic response that addresses the concerns raised. Acknowledge the issues, explain the rationale behind the rebrand, and outline the steps you’re taking to address any negative impacts. Use AI tools to optimize the tone and delivery of your message to ensure it resonates with your audience.

Drawing inspiration from Lord Krishna, who advised Arjuna on the importance of dharma (righteous action), crafting your response to negative press should involve a balanced mix of truth, responsibility, and a clear plan for rectification. Transparency in communication acts like Krishna’s guidance, helping to restore faith and set a path forward.

leaders like Ram in the Ramayan publicly addressed his people to maintain trust and transparency. Similarly, engaging with your audience openly can turn the tide in your favor. Regular updates, interactive sessions, and open dialogues ensure that the narrative remains balanced and reflective of your proactive stance in addressing the issues. If you will hide yourself then the anger and frustration of people will increase, use press as pressure valve for your company's reputation.

Actively engage with your audience on platforms like LinkedIn, where you can address concerns and share updates directly. Use AI to monitor and respond to comments, questions, and feedback in real-time. Public engagement helps rebuild trust and demonstrates your commitment to transparency.

If necessary, make adjustments to your rebrand based on the feedback received. This could involve refining your messaging, visual identity, or overall strategy to better align with public expectations. AI can help analyze trends and predict which changes will be most effective.

The process of updating your branding can be seen akin to the transformation of Vishnu into his various avatars—each designed to restore balance in times of need. Rebranding should echo this adaptability and evolution, signaling a new era that aligns with core values and promises a renewed commitment to stakeholders.

Just as the perseverance of the Pandavas led to their ultimate victory, maintaining momentum in your efforts is crucial. Continuous updates and visible improvements demonstrate your commitment to change, akin to the relentless determination shown by heroes in epic tales. This continuous effort helps in rebuilding a positive brand image.

Finally, ongoing evaluation has been key. Regularly reviewing our progress against the objectives we set at the beginning of the rebranding process helps us stay on track. It also provides an opportunity to pivot strategies if certain aspects aren’t working as well as anticipated. This agility in strategy is essential to not just recover but come out stronger post-crisis.