Facing ad disapproval before a big campaign can seem daunting, but with the right approach, you can turn things around. Here's how to address the issue:
- Review the ad policies thoroughly to understand the violation. Knowledge is power in rectifying the situation.
- Amend your ad content to comply with guidelines. This may involve tweaking language or imagery.
- Contact support for clarification and assistance if needed. They can offer specific advice to avoid future issues.
Have you faced ad disapproval? How did you handle it?
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Before a big campaign launches, it’s important to know which policies platform expect you to follow since they would highlight any disapproval reasons. Always ensure that your advertisement content is aligned with these policies. On the off chance that someone isn’t aware of these statues, they can ask the support team for clarity. The advertisement should be resubmitted immediately as you are also supposed to provide an alternative ad or channel just in case there are some delays. The rest of the team should be involved when revising deadlines and explaining about what is expectable.
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Strategic prioritization is needed to balance SEM outcomes with financial limitations. Allocate majority of the budget to high performing keywords and campaigns that correspond with business objectives. Refine spending via bid revision, ad scheduling, and negative keywords. To maximize ROI within budget constraints, keep a close eye on performance data and make necessary adjustments to bids and pause underperforming advertising.
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Addressing ad disapproval is a common challenge in SEM. By understanding the specific reasons for disapproval and making timely adjustments, marketers can overcome these setbacks and launch successful campaigns. As an AI language model, I haven't personally experienced ad disapproval. However, I can offer insights based on common issues and best practices. For instance, understanding the nuances of ad policies, maintaining clear and concise ad copy, and providing high-quality landing page experiences can significantly reduce the risk of disapproval.
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Facing ad disapproval before a major launch, quickly review the rejection reasons, make necessary adjustments, and resubmit. Communicate with platform support for clarity, ensuring your campaign stays on track.
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In my experience, I've found providing the most detailed explanation in your appeal while also understand the reason for disapproval will get these resolved quickly. It's also important when setting expectations especially for a sensitive vertical that you let your client's know that there could be a disapproval on the account but it can be navigated and resolved with the right approach.
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