You're evaluating the success of a PR campaign. How do you handle conflicting data effectively?
When embarking on the evaluation of a PR campaign, you may find yourself sifting through a variety of data sources that seem to contradict each other. This can be a challenging situation, but it's crucial to approach it methodically. To effectively handle conflicting data, you need to understand the nuances of PR measurement and the reasons behind data discrepancies. Your goal is to form a coherent picture of your campaign's impact, even when the numbers don't immediately align.