You're drowning in tasks for your content marketing career. How can you avoid wasting precious time?

The simplest and most efficient tool I’ve found is the Tango.us app. It automatically captures each step of your process, then you can add/remove or expand your SOP after. You can then embed the result and save it directly into Notion.

Understanding how to prioritize your workload is crucial in content marketing. Start by identifying tasks that align closely with your key performance indicators (KPIs) and overall business goals. Once these are clear, categorize your tasks based on urgency and importance. Use a simple system like the Eisenhower Matrix to decide which tasks to do first, which to schedule for later, which to delegate, and which to drop altogether. This approach ensures you're not just busy, but productive.

To avoid wasting time in your content marketing career, prioritize tasks by importance and deadline. Break larger projects into smaller, manageable steps. Use tools like Trello or Asana to organize and track your work. Focus on one task at a time, eliminating distractions like social media. Set specific time blocks for each activity, including breaks, to maintain productivity. Automate repetitive tasks using tools like Hootsuite for scheduling posts. Finally, regularly review your progress and adjust your workflow to stay efficient and on track.

Identifica y organiza tus tareas en función de su importancia y urgencia. Enfócate en aquellas que tienen el mayor impacto en tus objetivos principales, utilizando métodos como la matriz de Eisenhower para clasificar tus actividades diarias.

You will always drown in content tasks, we exactly how your are drowning in your thoughts everyday. Look at what you write as single-thought pieces. Often 90% of them are not worth more than 1 minute of your attention.

Batching is a great idea, but you can take it 2 steps further. 1. Think about the topic you are writing on and different ways you might use the topic - campaigns, articles, infographics, etc. As well as different channels and times you might use it. Then, do the research with all of that in mind so that you are preparing for the piece at hand, as well as others down the road. 2. Build on what you have. So many content professionals recreate the proverbial wheel every time. You likely have a ton of amazing (and maybe even proven effective) content at hand - start there and then build on it for what you need now. These are both great time and budget savers.

Agrupa tareas similares, como la creación de contenido o la programación de publicaciones, y trabaja en ellas en bloques de tiempo dedicados. Este enfoque de trabajo por lotes reduce la distracción y mejora la eficiencia al minimizar la transición entre diferentes tipos de tareas.

Group similar tasks together, such as writing or editing multiple pieces at once. This reduces the time spent switching between different types of work and improves focus.

Drowning under tasks can be a sign of poor planning. And this is where taking the time to structure content in series can help a lot. Production is much easier when producing multiple assets at the same time (think of how you can RRR the whole thing: refresh, reuse, recycle). Batching helps a lot and allows you to create a more manageable production calendar (as opposed to always relying on your editorial calendar to produce content). Think in terms of content pillars and content series.

Batching content saves time by allowing you to create multiple pieces in one go, streamlining your workflow, and reducing daily decision fatigue. It's essential for efficient content marketing.

Automation is key to shaving off hours of repetitive work. I use tools to schedule posts, manage emails, and even track analytics. Anything that can be automated, I automate—it frees up my time for the creative and strategic parts of the job. It’s like having an extra pair of hands that never get tired, making sure I’m not stuck doing the same thing over and over.

Implementa herramientas y software que automaticen tareas repetitivas, como la publicación en redes sociales o la recopilación de datos analíticos. La automatización te permite liberar tiempo para enfocarte en actividades estratégicas y creativas.

Use project management tools like Asana, Slack, or Monday.com to streamline your workflow and enhance team collaboration. These platforms can help you organize tasks, track progress, and improve communication. By setting clear expectations and deadlines within these tools, you can reduce time spent on unnecessary meetings and follow-ups. Additionally, these platforms often offer automation features that can further optimize your workflow.

Automation can be key for efficiency wins and with the surge in smart, AI tools there are more options than ever before. The key is to automate any time sinks so you can focus on the real value-adding work. Examples include -content distribution (use automation to publish content to your platform/write emails or newsletters in advance and schedule sends), -AI writing assistants (help get you over the blank page and give you some ideas to start from or even a very rough first draft so you can spend your time on your tone of voice and quality content) -SEO (do you analyse your own SEO performance? Using automated tools can provide insights into where you can improve, giving you back the time to action those) and so many more!

Automating tasks streamlines your workflow, saves time, reduces errors, and boosts productivity, allowing you to focus on strategy and creativity in your content marketing career.

4 steps to create SOPs to delegate content marketing tasks more effectively. 1 - Record the task you want to delegate using Loom or another screen recording app. 2 - Have a team member turn the video into a written step-by-step guide in Google Docs, including screenshots and links. Make sure they add the video link. 3 - Give the SOP to another team member to follow. 4 - Review the SOP. Ask for feedback on any confusing parts and make improvements

You don’t have to do it all yourself, and that’s where delegation comes in. I identify tasks that others can handle—whether it’s a colleague or a freelance partner—and pass them on. It’s about trusting your team and knowing that delegation isn’t a sign of weakness; it’s a smart way to make sure everything gets done without burning out.

Delegate wisely to avoid drowning in tasks. Identify key responsibilities, assign them to trusted team members, and focus on strategic activities. Efficient delegation saves time and boosts productivity.

Delegation is essential for managing your workload effectively. By identifying tasks that don't require your direct expertise, you can delegate them to team members or outsource them to freelancers. The key to successful delegation is clear communication—ensure that expectations and deadlines are well-defined. Trusting others to handle these tasks allows you to focus on areas where your skills and insights can drive the most impact. This helps streamline your workflow, empowers your team, and enhances overall productivity.

When feeling overwhelmed, it's crucial to identify tasks that can be delegated. This frees up your time to focus on higher-level strategic initiatives. By delegating effectively, you not only manage your workload but also empower your team members to grow and develop their skills. Remember, not everything needs to be done by you.

The content marketing landscape is always shifting, so I make sure to keep learning. Whether it’s new tools, trends, or strategies, staying updated helps me work smarter, not harder. By investing time in learning, I can streamline processes, cut out inefficiencies, and keep my skills sharp, which in turn saves time down the track.

Learning continuously helps you stay updated with the latest trends and tools in content marketing. It improves efficiency, keeps you agile in task management, and avoids wasted time on outdated methods.

Investing time in learning new tools and processes can significantly boost efficiency. Automation and streamlining workflows can save precious hours. By staying updated on industry trends and best practices, you can identify opportunities to optimize your work and eliminate time-consuming tasks. Continuous learning is an investment in your time management skills.

To get the most out of your reflection sessions, create a structured routine. Start by asking yourself specific questions, such as: "Which tasks took longer than expected and why?" and "Did I allocate enough time to strategic thinking versus execution?" By answering these questions, you can identify areas that need improvement. Consider tracking your time throughout the week using time mangment tools. This data can offer valuable insights during your reflection, helping you see where time is slipping away.

Taking time to reflect on your workload is often overlooked but essential. Analyze your daily activities to identify time-wasting habits or inefficient processes. By understanding where your time goes, you can prioritize tasks, eliminate distractions, and optimize your workflow. Regular reflection helps you maintain focus and avoid burnout.