You're caught in a conflict over advertising terms. How do you navigate the negotiation with media contacts?
When you find yourself in a disagreement over advertising terms with media contacts, it can feel like navigating a minefield. You need to arm yourself with a deep understanding of both your needs and those of the media outlet. It's essential to approach negotiations with a clear objective in mind, but also with the flexibility to compromise. Establishing a rapport and seeking a win-win situation can often lead to more favorable terms for both parties. Remember, the goal is to maintain a strong working relationship while also ensuring your advertising objectives are met.
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Sadaf Q.Bridging the gap between Businesses and Consumers through Programmatic Ads| Prog Strategy at Dentsu
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Shreyas GhawaleSenior Executive @Kapiva || E-Commerce Marketing || Flipkart Ads || Amazon Ads
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Keith LevesonLinkedIn Top Voice | Digital Marketing Leader | Driving B2B & B2C Growth | Expert in SEO, Content Creation, and Social…