Your team needs to adjust influencer content last minute. How can you effectively communicate these changes?

Begin by acknowledging the influencer’s existing effort to establish rapport. This can be as simple as, "We appreciate the work you've done so far." Then, dive into the specific adjustments required, using bullet points for clarity and avoiding vague language. For example, instead of saying "tweak the message," say, "Please change the call to action from 'swipe up' to 'click the link in bio' to align with our updated campaign goal." Offering context for the changes—such as shifts in brand strategy or feedback from stakeholders—helps the influencer understand the rationale, which increases their willingness to adapt.

Start by providing a clear and concise briefing on the changes that need to be made. Explain why these adjustments are necessary and how they align with the overall campaign goals. This helps the influencer understand the importance of the revisions. In a recent campaign, we had to change the messaging just hours before the content went live. A well-structured briefing ensured the influencer grasped the urgency and the reasons behind the update.

Be Clear, Be Quick When you need to change things up last minute, be direct and efficient. Lay out exactly what needs to be adjusted and why. Don't beat around the bush. The more specific you are, the less confusion. If possible, provide examples or templates to guide the influencer. Remember, time is of the essence, so keep it concise and to the point.

Be Clear and Concise: Clearly explain the required changes, focusing on what's essential. Provide Context: Share the reasons behind the changes to help the influencer understand the urgency. Set Priorities: Highlight the most critical adjustments to focus on if time is tight. Offer Support: Be available to assist with any questions or challenges they may face while implementing the changes. Acknowledge the Effort: Show appreciation for their flexibility and cooperation during the process. Follow Up: Confirm that the changes have been made and express thanks for their swift action.

Reach out to the influencer directly, either through a phone call or a video chat, to discuss the changes in real-time. This personal approach helps to clarify any confusion, address concerns, and provide immediate answers to any questions the influencer might have. We once avoided a potential miscommunication by directly calling the influencer to discuss last-minute changes, ensuring they were on board and fully understood the new direction.

Pick Up the Phone When things need to change fast, don't rely on emails or DMs. Grab your phone and give your influencer a call. It shows you value their time and the importance of the change. You can explain everything clearly, answer questions on the spot, and build a stronger relationship. Plus, it's way more personal than a typed-out message.

Be prepared to work with the influencer to find a feasible solution that accommodates both your team’s needs and the influencer’s creative process. Flexibility on both sides can lead to better outcomes and maintain a positive working relationship. By being flexible with deadlines and offering additional support, we successfully navigated a last-minute content change without compromising the campaign’s quality or timeline.

Roll with the Punches-Influencers are creative types, and last-minute changes can throw a wrench in their plans. Show you get it. Be open to their input on how to make the changes work. Their fresh perspective might lead to a better solution. Remember, it's a partnership, not a dictatorship. Let them know you value their expertise and flexibility. This builds trust and can lead to even better results.

Ensure that all changes are reflected in the project documentation, including briefs, contracts, and content guidelines. This ensures that everyone involved has a clear and updated understanding of the new requirements. Keeping updated documentation in a shared platform helped our team stay aligned with the influencer, avoiding any misunderstandings later on.

Keep It Updated-Don't let paperwork trip you up. Update all your documents after making changes. This includes campaign briefs, contracts, and content calendars. It's like hitting save on a really important document. This keeps everyone on the same page and prevents misunderstandings down the line. It shows professionalism and attention to detail.

Stay on Top of Things Keep a close eye on the progress of those changes. Check in regularly to see how things are going. Offer support and be ready to answer any questions. This shows you care and helps catch any potential issues early on. It's like being a supportive coach – you're there to guide and encourage, not just boss people around.

Show Your Appreciation After the dust settles, take a moment to thank the influencer for their flexibility and quick turnaround. Let them know you appreciate their efforts in making the necessary changes. This positive reinforcement helps maintain a strong working relationship and encourages future collaboration. Remember, a little gratitude goes a long way.