Your team is divided on sustainability practices. How can you unite them towards a common goal?

In my experience, truly understanding team views requires more than just surveys or meetings. It's about creating an atmosphere where people feel safe to be vulnerable. I once organized a "sustainability story circle" where team members shared personal experiences that shaped their views on sustainability. This revealed deep-seated beliefs and fears we hadn't uncovered before. One colleague's childhood in a drought-prone area explained their passion for water conservation, while another's skepticism stemmed from a failed green initiative at a previous job. These insights allowed us to address root causes of division and find unexpected common ground. The key is patience and genuine curiosity about each person's journey.

Ao ter discordância sobre as práticas de sustentabilidade, é necessário voltar os pensamentos de todos para o negócio, qual foco, impacto do produto e etc. Alinhar as prioridades em pontos onde mais precisamos melhorar, até alcançar as metas definidas.

Uniting a divided team on sustainability practices requires fostering collaboration. Team members should work together on projects, with each contribution emphasized. Cross-functional groups, combining diverse skills and perspectives, tackle challenges. This approach promotes a shared purpose and encourages creative problem-solving. Celebrating collaborative successes reinforces the value of teamwork. Unity and innovation are cultivated through this collaborative effort.

A análise de materialidade é fundamental no processo de seleção das práticas de sustentabilidade, ela é a voz do nosso público e deve ser levada em consideração, sempre alinhada ao negócio da empresa, por exemplo, uma empresa farmacêutica deve direcionar suas ações sociais para a área da Saúde e bem-estar.

Effective sustainability education goes beyond presenting facts; it's about facilitating transformative experiences. We once replaced our standard workshop with a "day in the life" simulation. Employees experienced first-hand the challenges faced by communities affected by climate change. This immersive approach created emotional connections to sustainability issues, driving deeper engagement. We also implemented a reverse mentoring program, where younger employees educated senior staff on emerging sustainability trends. This not only spread knowledge but also empowered younger team members and humbled senior ones, creating a culture of mutual learning and respect across generational divides.

Effective progress tracking in sustainability goes beyond numbers; it's about telling a compelling story of change. We developed a "sustainability journey map" that visualized our progress, setbacks, and learnings over time. This narrative approach helped maintain motivation during slow periods by showing the broader arc of our efforts. We also implemented a system of "sustainability champions" who shared qualitative updates alongside our quantitative metrics. These personal accounts of small wins and daily challenges brought our data to life, making our progress feel tangible and relatable. This combination of hard data and human stories kept the team engaged and united in our sustainability mission.

Utilizar métricas, indicadores e apresentá-los com clareza para que todos tenham conhecimento e orgulho do progresso que a empresa tem feito em sustentabilidade