Your sales team is off-message. How can you align their messaging with your brand guidelines?

🔎 Management must nail the issue. Misaligned teams cost corporations trillions of dollars per year, bring demotivation and slowdown objectives achievement, according to Accenture and Deloitte. 🚨 Sales is a CORE area for the company, thus bridging any gap and always having them on board, is crucial to overall success. Then: ✑ Incorporate regular training sessions that reinforce brand values ✑ Establish common objectives ✑ Develop multi-team actionable guidelines ✑ Consider common rewards and recognition programs ✑ Over communicate Aligning Sales team with your brand isn’t just about words; it’s about living its promise every day so company can increase productivity and achieve every single objective they pursue. End the blame game!! 🥊

To get your sales team on message, start by clearly outlining your brand’s key messages and values. Identify any gaps between their current approach and your guidelines. Provide targeted training to address these gaps and offer regular feedback. Keep reviewing their messaging to ensure it stays aligned with your brand.

When the sales team is off message, aligning their communication with marketing is crucial for consistent branding. The key lies in fostering strong collaboration between both teams. Regular joint meetings and workshops can ensure that everyone understands and embraces the core brand message. Providing unified resources, such as brand guidelines and messaging playbooks, helps maintain consistency. Additionally, encouraging open feedback channels allows for continuous improvement and alignment. By working together, we can ensure that our brand’s voice remains strong and cohesive across all touchpoints.

To align your sales team with brand messaging, make regular training a priority. Consistent training sessions ensure that everyone understands and follows the brand guidelines. Use these sessions to reinforce key messages, address any confusion, and keep the team updated on any changes. Regular training keeps everyone on the same page and helps maintain a strong, unified brand presence.

When your Sales' messaging is off-brand, jump into their meetings—both internal and with customers. These are prime opportunities to spot where things might go off-brand. Listen closely to how your team talks about the brand and catch any slip-ups or inconsistencies. After the meetings, meet with the team and survey their sentiments about how they think they conveyed the brand. It's important to understand how they perceive the brand too. Then, you can provide some feedback and fix missteps to ensure your brand message is spot-on in every conversation.

The collaboration between the brand and sales departments is very important. Bring all field staff, commercial teams together regularly and invite the brand department. This allows feedback from the field staff to be passed on to those responsible for the brand. Through daily contact with retailers and the feedback they receive from consumers, there is a lot of valuable information that can be shared here, which can be used to improve the brand or identify emerging trends. Also, the sales team can hear about the brand department's plans and provide helpful input. It would also be advisable to remind the sales team that actions and ideas related to the brand should be coordinated to ensure they are consistent with the brand's identity.