Your retail brand needs a social media boost. How can you leverage influencers to expand your reach?

To leverage influencers for a social media boost in your retail brand, identify influencers whose audience aligns with your target market, collaborate on authentic content that highlights your products, run joint campaigns or giveaways, utilize influencer-generated content across your channels, and track engagement metrics to measure the impact and adjust your strategy accordingly.

If your goal is... Brand awareness: - Leverage macro-influencers to promote your brand in a unique / viral-y way To promote a new product: - Leverage UGC creators to make video ad creative - Target existing customers via email and social, and new customers via ads. To drive sales: -leverage micro-influencers to do a big drive-to-retail campaign. Drive them to a digital offer.

First, we need to identify the brand's goal for requiring a social media boost, whether that be an increase in sales for specific products or simply for brand awareness. Next, it is essential to have a mix of nano to macro/mega influencers that resonate with the brand's ethos and products with good engagement rates on the company's main social media platform/s. I find that one way to build a good relationship with influencers is by looping them into the content strategy; and collaborating on how to market the brand & its products. Finally, we have to run the numbers to check if it is hitting targets. How are the consumers responding? Social media polls and partnering with the brand's customer service may be key!

Try to find creators that put much effort into their content. Fun editing, high-quality video, and/or unique storylines are good things to look for if you want creators who will create engaging content!

Finding influencers is so hard, even when you have the fanciest of tools. Why? Because even if you've contacted the perfect ones, you're still probably going to spend a ton of time negotiating rates and terms with here. The beauty of a platform like Crafted is that vetted, localize (if your campaign is regional, and it likely since we're talking about retail) creators come to you, rates are already set — all you have to do is approve.

The most important thing is your brief. The clearer it is, the smoother your campaign will go. What to include: -brand background -campaign objectives -product link(s) -target audience -brand positioning -video instructions: specs, caption, etc. -do's and don't's -example videos Tips: Don't include any scripting. Instead, provide prompts / ideas to get the influencer's creative juices flowing to adapt this brief into their own style.

Here's what matters: -overall views & CPM -engagement rate (likes, comments, shares, saves) -sentiment (analyzed in the comments) -purchase intent (measured from digital coupon, store locator, or PDP click-through, and comments -sales (coupon redemptions, impact of campaign on retail sales WoW, MoM, or YoY)