Your design team is struggling with brand essence. How will you guide them to enhance creative output?
When your design team is grappling with the concept of brand essence, it can feel like a creative block. Brand essence is the heart and soul of a brand, a consistent trait that resonates through every piece of communication and design. It's what makes a brand recognizable and memorable. If your design team is struggling, it's essential to re-align their creative output with the core values and emotional connections that your brand aims to establish with its audience.